Head of Marketing Strategy

2 weeks ago


London, United Kingdom EE Full time

Head of Marketing Strategy & Planning

**Job Req ID**:15548**Posting Date**:02-May-2023**Function**:Brand and Marketing**Location**:1 Braham Street, London, United Kingdom**Salary**:Competitive with great benefits**Location: London**

**Hybrid working, 3 days office/2 days remote**

**About EE**
- Empowered, challenged, supported and rewarded, our people are the key to our success. Our people keep customers happy with great service, and our network, named best in the UK, is keeping their digital lives connected. Since becoming part of the BT family, we’ve focused on creating an energising culture that makes EE an even better place to build a career. We’re at the top of our game, and this is your chance to join us.-
**Why this job matters**

Consumer consists of three household brands - EE, BT & Plusnet, and our customers are at the heart of everything we do. We provide the best connectivity in and out of our customers’ home, but our ambition goes far beyond that. We have decided that EE will be our lead brand for Consumer - and we have set an ambition for EE to become the most personal and customer focused brand in the UK. We want to play a bigger role in the lives of our customers. We want to win the household and deliver more to our customers, we want to win a space on their homescreen by adding value to their lives, and we want to grow in new categories.

EE is undergoing an incredibly exciting period of change, and Marketing plays a key role in the future of our business. The journey to a new EE will require changes to the way we work and collaborate in Marketing, and to the way we work with our partners. We need to become more data-driven in everything we do, and we need to set bold ambitions for the product experience we want to deliver. The Marketing MD is looking for an enthusiastic, ambitious and strategic thinker to help him and his leadership team drive this strategy forward.

The Senior Manager, Marketing Strategy & Planning will hold an important position in the Marketing Leadership community; helping to drive the strategic narrative, managing alignment and actions across the leadership team. This role will work closely with the Marketing MD and the leadership team, taking the lead on ad-hoc problem solving and will lead or drive strategic projects to deliver the change we need to see. This is an outstanding opportunity and a chance for a talented individual to make a real impact.

**What you’ll be doing**
- Lead the Marketing Leadership planning and alignment process and operate as an SME in Strategic Business Planning, overseeing annual and quarterly strategic planning activities across Marketing, aligning strategies, transformation and change programmes.
- Be the interface between the Marketing Leadership Team and the Go To Market (GTM) team to ensure that plans, initiatives and transformation which are not directly in GTM are aligned and executed in sync with the wider Consumer GTM.
- Drive contributions in end-to-end project delivery including solving problems, by determining the cause of the problem, identifying, prioritising and selecting alternatives for a solution, and the implementation of continuous improvement.
- Drive strategy plans by utilising financial rigor and acumen as well as influencing stakeholders across EE to build financially sound, executable, data-drive plans.
- Direct change execution, developing and supporting change management strategies to enable long-term success of business initiatives.
- Lead discussion across the Marketing Leadership Team (MLT) and SLT on key strategic issues, generating ideas for solutions to strategic challenges or continuous improvement using a combination of facts, judgement and personal impact to build credibility and influence outcomes.
- Oversee the development of compelling presentations to support decision making on strategic topics with senior stakeholders and support the Marketing MD in preparation for internal and external meetings.
- Partner with the Marketing MD and HR to influence and drive change to the Marketing ways of working.
- Collaborate with key stakeholder s including Communications and HR to ensure that all touchpoints for the Marketing MD and MLT are managed with cohesive storytelling and a consistent strategic narrative.
- Lead and manage annual Marketing wide event.
- Skills you'll need
- Story-telling with data
- Business acumen
- Strategic thinker and problem solver
- Strong stakeholder management
- Strong collaborator and business partner
- Strong structure and strategic roadmapping
- Business Process Improvement
- Project planning and management
- Problem solving
- Confident communicator
- Experience you'll be expected to have
- 3-5 years experience working in a high performance analytical environment
- Ideally previous experience working within Marketing or Strategy in a telco
- Experience working with senior leadership teams, with demonstrated examples of strategic delivery, potentially with a backgrou



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