Marketing Event Program Coordinator

3 weeks ago

London, United Kingdom Outreach Full time

Outreach is the
**Sales Execution Platform (SEP)** leader helping AEs and sales leaders create and close more pipeline, spanning customers ranging in size from scrappy startups to some of the largest global enterprise companies in the world. We are obsessed with collaborating across internal teams and stakeholders. We wake up each day ready to do our best work and remain ever-curious about how to improve, evolve, innovate and grow. Above all, we have each others’ backs.

**The Role**:

- In collaboration with the Outreach Revenue Marketing Team, the Event Program Contractor will manage event tracking, metrics and reporting, process lead uploads and pre/post communications, and collaborate cross-functionally to elevate field programs. You will work closely with the marketing team to ensure seamless execution of trade shows, ABM events, flagship activity and community engagement from ideation through to completion and follow-up.

**Location**:London UK. This is a hybrid role, our office is located 5th &6th Floor, 70 Wilson St, London EC2A 2DB, United Kingdom.

**Responsibilities**:

- Project Management:Managing field events through project management tools like Asana.Creating and maintaining event templates.Developing and executing campaigns.Managing event calendars.
- Data Analysis and Reporting:Supporting list pulls for events.Streamlining reporting templates and dashboards.Tracking and analyzing key metrics such as MCLs, MQLs, pipeline, cost per meeting, cost per lead, opportunity conversion, etc.Reporting on the impact of field events on target accounts.
- Event Coordination:Supporting event follow-up activities.Closing out events effectively.Managing event submission forms and approvals.Planning, producing, and executing both virtual and in-person field events.Acquiring attendee and sponsor lists.
- Field Operations Support:Assisting with field operations initiatives, including list uploads, data pulls, dashboard upkeep, and field tracking.Managing deadlines and key milestones for field marketing activities and programs.Supporting 20-50 events per quarter.
- Strategic Planning and Communication:Contributing to cross-functional program development efforts.Identifying and communicating risks and roadblocks to stakeholders.Identifying target audiences and segments for custom events and field initiatives.Supporting internal communication across multiple departments (sales, marketing, customer success) regarding expectations, goals, deliverables, event logistics, and performance.
- Conversion Rate Optimization:Assisting in developing strategies and tactics to increase MCL to MQL conversion rates from field programs and events.Conducting A/B testing, implementing new CTAs, and optimizing event content.

**Qualifications**:

- Bachelor's degree in Marketing, Business Administration, or a related field
- Previous experience (2+ years) in marketing event coordination, preferably in the B2B SaaS industry
- Salesforce experience required
- Strong understanding of marketing principles, event planning, and project management
- Excellent organizational and multitasking skills, with the ability to prioritize and meet tight deadlines
- Proficient in CRM systems, marketing automation tools, and event management platforms
- Analytical mindset with the ability to interpret data and generate actionable insights
- Strong written and verbal communication skills
- Attention to detail and a commitment to delivering high-quality results
- Creative thinking and problem-solving abilities
- Ability to work effectively in a team-oriented and fast-paced environment

If you are a motivated and detail-oriented individual looking for an exciting opportunity to contribute to the success of a leading B2B SaaS company, please submit your resume, cover letter, and any relevant portfolio/work samples.

**We’re Outreach**

**Why You’ll Love It Here**
- Highly competitive salary
- Amazing open area working space with a gorgeous rooftop in the heart of Shoreditch
- Hybrid working policy
- Dog friendly office
- 25 days holiday + 8 bank holidays
- Outreach contributes with monthly contribution towards your pension
- Private medical care for employee and spouse/family with Program Health Plus
- Cashplan is offered through Medicash to help offset out of pocket medical related expenses
- Dental coverage
- Life insurance at 4x annual salary
- 16 weeks of annual top up maternity leave pay or 8 weeks of fully paid paternity leave
- Upon return to work from parental leave, parents will receive a stipend to use for night doula support, which is to be used in the first six months after birth
- Opportunity to be part of company success via equity program
- Company-organised and personal paid volunteer days to support the community that supports us
- Diversity and inclusion programs that promote employee resource groups like OWN (Outreach Women’s Network), AAPI, Rainbow (LGBTQIA+), Gender+, LatinX, OBX (Outreach Black Excellence), Disability Commun

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