Network Performance Lead
3 weeks ago
EVC is a rapidly growing EV Infrastructure business where our mission is to **Make the EV Switch Simple**. We are driven by our mission and operate by our core values focusing on**:People, Enabling Change, Simplicity **and **Resilience.**
**Job Summary**
We are on the hunt for a creative and passionate team player to join our hustling bustling marketing team. In this role you will be a key driver, working part of a small cross functional team focusing on client site utilization. Working closely with Tech, Operations & Marketing you will focus on ensuring that EV drivers are fully aware of our charging points deployed at new and existing sites across the UK.
**Duties and responsibilities**
- Develop and execute strategic marketing plans to increase utilization rates at EV charging sites, leveraging data-driven insights and market trends.
- Collaborate with cross-functional teams including product management, sales, and operations to align marketing initiatives with business objectives e.g charging promotions, site launches, client partnership offerings and more
- Implement targeted marketing campaigns to drive customer acquisition and retention, focusing on both B2B and B2C segments.
- Analyze performance metrics and KPIs to continuously optimize marketing strategies and tactics for maximum impact.
- Stay abreast of industry developments and competitor activities to identify opportunities for differentiation and innovation in utilization marketing efforts.
**Skills/ Experience**
- Excellent communication and collaboration skills to effectively work with cross-functional teams and external partners.
- Experience in developing and executing marketing campaigns, with a proven track record of driving measurable results.
- Knowledge of the electric vehicle industry and understanding of market trends and customer behavior is a desired skill but not essential. A passion of the EV market is a must
**Diversity matters**
At EVC, we value diversity and encourage individuals to apply, even if your experience doesn't align perfectly with the requirements. You might be the perfect fit
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