Customer Marketing Manager

2 weeks ago


Fulham, United Kingdom Lipton Media Full time

**Customer Marketing Manager**

**£45,000 - £52,000**

**Hybrid Working**

**12 Month Contract**

Globally renowned events business seeks a highly talented Customer Marketing Manager to join their talented team working on a market leading large-scale event.

Customer marketers are pioneers**.** This position is part of an emerging marketing field that is becoming a strategic necessity at customer-focused companies (especially in B2B) to help brands gain a competitive edge.

**Customer marketers delight and engage customers.** The customer marketer builds stronger relationships with customers through engaging marketing campaigns. Their mission is to build a community of brand fanatics.

**Customer marketers create value.** This position directly benefits sales and marketing teams by increasing customer advocacy (including referrals, testimonials, references, etc.), identifying cross-sell and upsell opportunities, and increasingloyalty and retention. Good customer marketers don’t shy away from proving how they drive revenue.

**Customer marketers flex their creative muscles.** This position requires creative marketing and communication skills to engage and motivate customer advocates.

**Customer marketers are human bridges.** These personable, outgoing marketers are effective communicators who act as a liaison between customers and the rest of the organization. While they need to be able to work independently, they know theimportance of collaborating with other departments to create an incredible customer experience and reach business goals.

**Knowledge & previous experience**:

- Previous Customer Marketing Manager experience in a b2b setting
- Technical knowledge of the latest digital marketing tools and channels, including Customer Relationship Management platforms and marketing automation platforms
- Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
- Ability to write effective copy is a necessity; graphic design capabilities are a plus
- Familiarity with B2B marketing, lead generation, and sales processes

**_Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence._**

**_Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking fortheir next challenge._



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