Paid Media Specialist

6 months ago

London, United Kingdom Aviva Full time

Paid Media Specialist

Salary - Circa £40k

Location
- London

Centres of Excellence - Customer and Marketing

Our Marketing Centre of Excellence (CoE) has been formed with the aim of building world-class capabilities across key marketing disciplines, from planning through to rapidly evolving digital marketing channels. It changes the emphasis of what we do from product to customer and capability, with the ambition of delivering on our One Aviva strategy. The Marketing CoE sits alongside similar Data and Digital CoEs, supporting our Go To Market (GTM) teams as they translate business objectives into actionable customer centric campaigns, communications and experiences.

The Marketing CoE is made up of 5 specialist teams - Marketing Strategy, Reporting and Planning, CRM, Content and Creative, Digital Marketing and Media, Customer Insight and Research. The team will lead on all marketing activity.

We have a great opportunity to for someone to join the Digital Marketing and Media team, as Paid Media Executive, reporting into a Paid Media Manager.

We’re looking for someone with real passion for paid media, someone who enjoys bringing campaigns together, optimising performance and collaborating cross-team to deliver exceptional results - with a focus on driving growth within our existing customer base.

A bit about the job:
You will be supporting in the delivery of an integrated paid media strategy, working closely with the wider marketing CoE’s to activate campaigns, optimise media and deliver timely reporting and insights to our stakeholders.

The media executive will work closely with GTM teams to translate briefs into media plans, with the support of channel specialists and our media agency. You will help drive innovation, identifying new and exciting opportunities across the media landscape, helping turn these from ideas into reality.

Working alongside the Media Managers and the Media Lead, you will help coordinate paid media activity across Aviva products and will work closely with third party agencies to help execute plans.

Key channels include online video, programmatic display, affiliates, native, TV, radio, digital audio, press, partnerships, OOH etc. You will partner with Paid Search, Social and SEO teams to deliver integrated marketing campaigns and will encourage a test and learn approach to enable us to gather valuable insights to drive our marketing activity forward.

Skills and experience we’re looking for:
- Experience developing integrated media plans, proactively partnering with internal specialists and third-party agencies - Affiliates experience a plus- Experience in developing a test and learn approach for paid media, helping drive performance and learnings via 1st party data utilisation, audience development, mar-tech usage and creative format/messaging testing- Ability to proactively partner with Social, Search and wider marketing colleagues to lead/support on group-wide paid media programs that supports cross-channel customer experiences- Ability to turn data into actionable insights, and confident in delivering results and learnings to stakeholders

What you’ll get for this role:
Our purpose - with you today, for a better tomorrow - is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.- Starting salary circa £40,000 (depending on location, skills, experience, and qualifications)- Bonus opportunity -10% of annual salary Actual amount depends on your performance and Aviva’s.- Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.- 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days- Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts- Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme- Brilliantly supportive policies including parental and carer’s leave- Flexible benefits to suit you, including sustainability options such as cycle to work- Make a difference, be part of our- Aviva Communities
- and use your 3 paid volunteering days to help others- We take your wellbeing seriously with lots of support and tools
- Take a look

to learn more. Put a salary into this calculator to see what your total Aviva Reward could be.

Aviva is for everyone:
We’re inclusive and

welcome everyone

We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working -spending around 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.

To find out more about working at Aviva take a look

here

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