Digital Marketing Officer

2 weeks ago

London, United Kingdom Mothers Union Full time

Job description

This organisation supports anonymous recruitment. That means hiding your personal identifying information, removing bias from the hiring process.

Are you an expert at digital marketing? Can you help Mothers’ Union engage with a new audience through our social media channels? We’re looking for a creative individual who can manage Mothers’ Union’s website, who is excellent at content writing and can support on our advocacy and fundraising campaigns and promote the positive work that Mothers’ Union does around the world to staff, members and new audiences.

If this sounds like you then read on as Mothers’ Union would love to hear from you.

**Who we are**

Mothers’ Union (MU) is a Christian women-led, volunteer movement founded in 1876, with a membership of over 4 million worldwide in 84 countries, some 45,000 of whom live in the UK and Ireland. Based on Christian fellowship, members express their faith through action in their local communities, aiming to create a world where every individual can reach their full potential, by stopping poverty, injustice and violence.

**Job Purpose**

This is a critical role that offers the chance to help shape and drive Mothers’ Union’s voice across a range of digital, social and print channels. Working closely with colleagues and members across the UK, and at times around the world, you will be confident in researching and creating brilliant content that fully brings the impact of our work to life.

Whilst you will be the primary web editor and responsible for SEO and Analytics you will understand digital and print content strategies. You will be similarly confident in producing e-newsletters and using social media to manage campaigns whilst measuring reach and effectiveness. You will also bring excellent video production and editing skills.

You will need to be able to forge strong working relationships within the Fundraising, Communications & Retail team, across the organisation and with members. You will have a creative approach and self-starting ability to be creative with limited resources, whilst regularly evaluating your own performance to build on strengths and identify areas to improve.

**Key Responsibilities**
- Manage the website including writing content, regular updates to content and functionality, ensuring search engine marketing is optimised to achieve full potential.
- Collate and disseminate a monthly national newsletter, encouraging contributions from staff and other key stakeholders.
- Manage the social media presence of Mothers’ Union, with the aim of reaching an increasingly broad audience and engaging members and stakeholders through social media.
- Develop and manage the Charity’s communications calendar, ensuring we’re delivering regular and relevant content to engage members and new supporters.
- Draft press releases for the Charity’s activities and campaigns
- Support the Head of Communications and Campaigns to disseminate press releases and manage media requests.
- Develop printed media to promote campaigns, training events and workshops.
- Measuring and reporting on the performance of all digital marketing campaigns.
- Undertake basic video production and interactive presentations, which may include working with members, staff and external stakeholders.
- Proactively approach members and beneficiaries to collect case studies on the impact of our work, use our internal monitoring systems to identify leads and build a database of case studies that can be used throughout the year.
- Manage the Communications inbox and respond promptly to members

**Skills and Experience**
- Managing engaging websites, with a working knowledge of Drupal to effectively manage developers for basic changes and good working knowledge of SEO principles;
- Growing engaged, opted-in audiences on social media channels (especially Facebook, Instagram, Twitter and LinkedIn).
- Excellent written communication and presentation skills and an ability to build strong relationships with a wide range of people.
- Good data analysis skills, with the ability to interpret data and statistics to develop stories and content.
- Computer literate, especially in the use of Microsoft. Technical design skills, from the design features in Word and PowerPoint through to Canva, Photoshop, video-editing and design programmes.
- Knowledge of, or a willingness to quickly build competency in Dotdigital and social media management tools.
- Experience or knowledge of paid-for digital and social media campaigns.

**Personal Attributes**
- Strong belief and enthusiasm for the approach Mothers' Union has to social justice around the world.
- Exceptional relationship building skills, with the ability to build strong relationships internally and externally.
- A creative approach and self-starting ability to create effective solutions with limited resources.
- Methodical, organised and able to work with attention to detail.
- Ability to work on own initiative and

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