Content Marketing and Events Specialist
6 months ago
**Responsibilities**:
- Develop and execute content marketing strategies to drive revenue growth for Connected TV app development and testing services
- Plan and execute marketing events to drive brand awareness and generate leads
- Collaborate with cross-functional teams to ensure consistent messaging and branding across all channels
- Analyse and report on the performance of marketing campaigns and make data-driven recommendations for optimisation
- Manage the annual marketing budget by developing and executing strategies that are within budget and maximise ROI.
**Requirements**:
- Bachelor's degree in Marketing, Communications, or a related field
- 3+ years of experience in content marketing and events planning
- Excellent writing and storytelling skills
- Strong understanding of digital marketing and analytics
- Experience with event planning and management
- Excellent communication and interpersonal skills
- Passionate about all things media and sports
**Desirable**:
- Experience with an agency setting
- Experience with B2B marketing
- Experience with marketing automation tools
- Knowledge of the media, sports sector, and/or streaming services.
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