Digital & Customer Relationship Management (CRM)
1 month ago
Position Title: Digital & Customer Relationship Management (CRM) Specialist
Location: Lunn’s Head Office, Queen’ Lunn’s own brand s Arcade, Belfast, BT1 5FE
Department: Marketing
Date: March 24
Version: 1
Status: Permanent
Reports to: Marketing Manager
Direct Reports: None
Hours of Work:
Full time 5-day week
Monday to Friday 8:30am to 5:00pm
Hybrid working is available once a full induction into the company has been completed.
**Role Specification**
Role Purpose:
To work in collaboration with our Innovations, E-Comm and Retail teams along with 3rd party agencies. The Digital & CRM Specialist will play an important role in enhancing the digital customer experience, leveraging CRM (Salesforce) data and digital marketing initiatives to drive customer engagement.
Role Scope:
Working as part of the wider Marketing Team in our Head Office at Queen’s Arcade.
**Area of Responsibility: Excelling at Brand Partner Strategies**
Key Activities:
- CRM Strategy - Create and implement strategies to segment and personalise communications for different customers for Lunn’s own brand and brand partners.
**Area of Responsibility: Elevating our own brands**
Key Activities:
- Digital Marketing - Devise and implement paid social media campaigns across Facebook, Instagram and TikTok.
- Liaise with the E-Comm Team and digital agencies to ensure cohesiveness across Google Ads.
**Area of Responsibility: Delivering a world-class customer experience**
Key Activities:
- Journey Building - Set-up and optimise customer journeys, coordinating with the Marketing Team to gather content, ensuring consistency and relevancy in messaging across all channels.
- Data Analysis - Utilise CRM (Salesforce) data to generate insights and reports, providing actionable recommendations to improve customer engagement and retention.
**Area of Responsibility: Building & Maintaining a world-class team**
Key Activities:
- Work within a high performing team to build and maintain a world class Marketing Team.
- Continue to learn and develop within the role to become the best version of you both personally and professionally.
**Area of Responsibility: Continual Improvement**
Key Activities:
- Process Implementation - Aligning closely with internal stakeholders, assist in smooth transition of our CRM system (Salesforce).
- Contribute to the development and implementation of new processes and maximising the system’s capabilities.
**Key Relationships**
Primary
- Marketing Director
- Marketing Manager
- Junior Marketing Manager
- Social Media Assistant
- Marketing Assistant
- Imaging Executives
Secondary
- Innovation Team
- Web & Concierge Team
- Retail Team
**Skills, Behaviours & Attributes**
- Certification in Salesforce Marketing Cloud is preferable
- Maths & English GCSE C or above
- 1 years experience in a similar role
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Understanding of digital marketing principles and various online marketing channels.
- Excellent communication skills and ability to work well with cross-functional teams.
- Detail-oriented approach with a focus on delivering high-quality results.
- Great planning and organisation mindset to workload.
- Hungry to learn and up-skill.
**CV’s only will not be accepted**.
**Closing date is Monday 1st April 2024 at 5pm.**
Lunn’s is an Equal Opportunity Employer.
Schedule:
- Monday to Friday
**Education**:
- A-Level or equivalent (preferred)
**Experience**:
- customer service: 1 year (preferred)
Licence/Certification:
- Driving Licence (preferred)
Work Location: In person
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