Digital & Customer Relationship Management (CRM)

1 month ago


Belfast, United Kingdom Lunn's the Jewellers Full time

Position Title: Digital & Customer Relationship Management (CRM) Specialist

Location: Lunn’s Head Office, Queen’ Lunn’s own brand s Arcade, Belfast, BT1 5FE

Department: Marketing

Date: March 24

Version: 1

Status: Permanent

Reports to: Marketing Manager

Direct Reports: None

Hours of Work:
Full time 5-day week

Monday to Friday 8:30am to 5:00pm

Hybrid working is available once a full induction into the company has been completed.

**Role Specification**

Role Purpose:
To work in collaboration with our Innovations, E-Comm and Retail teams along with 3rd party agencies. The Digital & CRM Specialist will play an important role in enhancing the digital customer experience, leveraging CRM (Salesforce) data and digital marketing initiatives to drive customer engagement.

Role Scope:
Working as part of the wider Marketing Team in our Head Office at Queen’s Arcade.

**Area of Responsibility: Excelling at Brand Partner Strategies**

Key Activities:

- CRM Strategy - Create and implement strategies to segment and personalise communications for different customers for Lunn’s own brand and brand partners.

**Area of Responsibility: Elevating our own brands**

Key Activities:

- Digital Marketing - Devise and implement paid social media campaigns across Facebook, Instagram and TikTok.
- Liaise with the E-Comm Team and digital agencies to ensure cohesiveness across Google Ads.

**Area of Responsibility: Delivering a world-class customer experience**

Key Activities:

- Journey Building - Set-up and optimise customer journeys, coordinating with the Marketing Team to gather content, ensuring consistency and relevancy in messaging across all channels.
- Data Analysis - Utilise CRM (Salesforce) data to generate insights and reports, providing actionable recommendations to improve customer engagement and retention.

**Area of Responsibility: Building & Maintaining a world-class team**

Key Activities:

- Work within a high performing team to build and maintain a world class Marketing Team.
- Continue to learn and develop within the role to become the best version of you both personally and professionally.

**Area of Responsibility: Continual Improvement**

Key Activities:

- Process Implementation - Aligning closely with internal stakeholders, assist in smooth transition of our CRM system (Salesforce).
- Contribute to the development and implementation of new processes and maximising the system’s capabilities.

**Key Relationships**

Primary
- Marketing Director
- Marketing Manager
- Junior Marketing Manager
- Social Media Assistant
- Marketing Assistant
- Imaging Executives

Secondary
- Innovation Team
- Web & Concierge Team
- Retail Team

**Skills, Behaviours & Attributes**
- Certification in Salesforce Marketing Cloud is preferable
- Maths & English GCSE C or above
- 1 years experience in a similar role
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Understanding of digital marketing principles and various online marketing channels.
- Excellent communication skills and ability to work well with cross-functional teams.
- Detail-oriented approach with a focus on delivering high-quality results.
- Great planning and organisation mindset to workload.
- Hungry to learn and up-skill.

**CV’s only will not be accepted**.

**Closing date is Monday 1st April 2024 at 5pm.**

Lunn’s is an Equal Opportunity Employer.

Schedule:

- Monday to Friday

**Education**:

- A-Level or equivalent (preferred)

**Experience**:

- customer service: 1 year (preferred)

Licence/Certification:

- Driving Licence (preferred)

Work Location: In person



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