SEO Specialist

2 days ago


Manchester, United Kingdom Havas Lynx Group Full time

SEO Specialist

Reporting to: Head of Performance

As an SEO Specialist you will lead SEO campaigns and activities from research, analysis, and reports on the clients’ websites, executing this to a high standard and utilising findings to provide recommendations and implement SEO fixes. Ideally, you will have a well rounded knowledge of SEO, being comfortable completing technical audits, as well as providing content strategies. This role will be suited to someone who can build excellent relationships internally and externally and has the confidence in their capabilities.

**Main Duties**

**Technical knowledge - product knowledge & specialism**
- Support the Head of Performance and SEO Management team to continually improve the services and processes within the team, proactively making suggestions
- Ensure work is completed to a high client facing standard and meets the brief you have been given, if unsure ask for guidance/support
- Ensure all work is completed to the agreed timescale, if required request additional time/support well ahead of the deadline
- Support the performance team and wider strategy team by conducting keyword research, on-page optimisation, technical audits, competitor analysis and reporting, providing content development recommendations where appropriate
- Demonstrate a deeper understanding when developing SEO reports by analysing research and providing recommendations ensuring they are suitable for the intended audience
- Oversee the performance of SEO campaigns and ensure that key insights are incorporated into future activity
- Actively develop your knowledge and experience; researching the latest SEO data, particularly in relation to products that are of interest to our clients and suggest improvements where appropriate
- Focus on developing your medical knowledge, incorporating this into your research and analysis
- Generate specific KPIs and create reports based on these
- Build on your knowledge of website architecture, high quality relevant link-building and spam referral filtering
- Develop an understanding of Google Analytics and Google Search Console and use this knowledge to provide strategic recommendations to clients
- Monitor search trends and identify channel growth opportunities within organic search
- An interest in wider marketing channels such as paid, social and media with an appetite to proactively develop omnichannel approaches for client campaigns

**Client servicing**
- Develop a deep understanding of the client’s business and be proactive in maintaining this knowledge
- Input into devising solutions that fulfil and exceed client briefs
- Be prepared to question client briefs in order to make sure that the work we are creating is as effective as possible

**Understanding & working with the agency**
- Develop strong working relationships with other agencies and production teams, providing SEO expertise
- Assist in educating the wider agency on the value of SEO and produce templates and educational materials to ensure consistent roll out across the company and clients
- Produce accurate estimates, clearly communicating how long you think is required to complete a piece of work. Proactively flag any possible challenges in good time that may impact the progression of a project
- Maintain a strong understanding of the products and services offered by the Havas Lynx Group and be able to discuss where your role falls within this


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