Digital Marketing Specialist

2 weeks ago


Basingstoke, United Kingdom Certo Software Full time

**The Company**

Launched in 2015, Certo Software is a small but fast-growing technology business specialising in mobile security. We’re passionate about creating unique solutions to the most important cyber security challenges of today. Our innovative products are the firstof their kind and are trusted by thousands of businesses and individuals worldwide.

**The Role**

Do you have experience delivering successful digital marketing campaigns? Are you looking to take on more responsibility and want a role where you can make a real impact within a business?

In this role you will join a company that’s at the forefront of cyber security, and help build a brand that is shaping the future of mobile threat prevention.

We are looking for a Digital Marketing Specialist, experienced in managing and publishing content on web and social, to lead the planning, execution and optimisation of our digital marketing efforts.

Working as part of a small team, you must be self-managing and be able to work to deadlines. Strong communication skills are essential and the role would suit someone who is enthusiastic, pays sharp attention to detail and is a natural team player.

**Key Responsibilities**
- Grow engagement and presence on Twitter, Facebook, LinkedIn and other social media platforms, using a combination of organic and paid-for campaigns.
- Optimisation and improvement of organic search rankings, domain and page authority.
- A/B testing of marketing campaigns and website content to improve conversions.
- Using data analytics to monitor effectiveness of campaigns and reporting to management.
- Identifying opportunities to increase sales.
- Keeping pace with industry trends, digital marketing, and social media.

**Essential Skills & Experience**
- At least 1 year of experience working in a digital marketing role.
- A creative flair and a natural ability to create engaging graphical content.
- Proven copywriting experience across a variety of mediums.
- Excellent written and oral skills.
- Strong analytical and reporting skills with the ability to effectively communicate findings.
- Ability to understand technical concepts and communicate these simply and clearly.
- A proven track record of generating online exposure for a product or service.
- Able to work on own initiative and manage own workload.

**Desirable Skills & Experience**
- Experience managing social media channels and campaigns.
- A/B testing and conversion optimization experience with both paid and organic content.
- Prior experience working on marketing campaigns in the technology sector.

**Salary**: £30,000 - £32,000

**Why Choose Certo Software**
- 25 days annual leave plus bank holidays
- Pension scheme
- Free parking on site
- Casual dress
- Monday to Friday, no weekends
- Relaxed, start-up culture
- Option to work from home on Fridays

**Applications**

If you would like to apply, please send us your CV together with an accompanying cover letter.

No recruitment agencies please.



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