Brand Lead, Cvrm

4 months ago

London, United Kingdom AstraZeneca Full time

**Brand Lead CVRM**:
**Location: London**

**Competitive Salary & Benefits**

**Closing Date: 11th April**

**Introduction to role**:
Are you a marketing leader with a track record of growing market share and successfully developing and/or launching products and brands?

Join us as a Brand Lead in our Biopharmaceuticals Business Unit. This role is designed to support the development of brand strategy and lead the implementation of tactics through leadership of the cross functional team. This includes the external strategy and commercial interaction with key customer groups, including clinical, government, national and regional payer groups to deliver positive outcomes. Working with key internal partners, the Brand Lead will lead strategic planning for patient access (Value story/propositions) and communicate accordingly for the nominated brand. You will be responsible for the delivery of sales and customer value within defined resources.

**Accountabilities**:
As a Brand Lead, you will own the single brand plan and lead the brand planning process. You will lead the team (including IBEX, Medical, Policy, Access, Compliance, Finance) and be responsible for the process and inputs required for LRP and other business planning cycles. You will ensure omnichannel is embedded into the brand plan and planning process, engage externally with key stakeholders, influencers and decision makers, and use insights and performance data to ensure strategic decision making is informed and agile to market shifts.

**Essential Skills/Experience**:

- Degree qualified
- Significant pharmaceutical commercial experience with a strong performance track record
- Strong marketing leadership with a successful track record of growing market share as well as preparing for and successfully launching new products and brands.
- Creative marketing capabilities together with rigorous commercial business sense

**Desirable Skills/Experience**:

- Good experience of the UK market, with its unique NHS system
- Sales management experience
- MBA

When we put unexpected teams in the same room, we unleash bold thinking with the power to inspire life-changing medicines. In-person working gives us the platform we need to connect, work at pace and challenge perceptions. That’s why we work, on average, a minimum of three days per week from the office. But that doesn't mean we’re not flexible. We balance the expectation of being in the office while respecting individual flexibility. Join us in our unique and ambitious world.

At AstraZeneca, we are on a journey to bring life-saving medicines to patients. Our role in contributing to decreasing mortality rates globally is clear. We are shaping the future by spotting scientifically-led commercial opportunities and acting now to operationalise and scale them. We are driven by the solutions we bring to the healthcare ecosystem. It powers us to make an impact at every step of the patient journey. We are constantly thinking big to answer new challenges. We push ourselves to start small and scale fast. The pioneers of digital and innovative solutions that have never been seen before.

At AstraZeneca UK, we are committed to delivering against three missions:

- Accelerating the position of the UK as a global centre of excellence in life sciences
- Redefining healthcare through fast and equitable access to the most effective medicines, high quality care
- Delivering sustainable leadership that prioritises healthy people, society and planet

Our head office in Pancras Square offers us the strongest possible platform to transform the lives of patients in the UK, as the country’s leading biopharmaceutical company. It brings AstraZeneca UK closer to our customers, partners and collaborators in the UK’s healthcare environment, as well as develop greater collaboration with the wider AstraZeneca footprint.

We lead Commercial to provide solutions that make a difference in improving our patients experience and health outcomes. In Commercial Leadership we have to be accountable - a specialised team of trusted experts. We’re always nurturing and protecting our teams to remove any barriers to innovation and experimentation.

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