Digital Media Planner

4 months ago

MoretonInMarsh, United Kingdom Barons Eden - Marketing Full time

**Digital Media Planner (Marketing)**

Are you interested in driving success in the digital landscape, crafting strategies, amplifying performance in the Marketing Department? As digital Media Planner within our Marketing team, you will develop and implement a digital marketing strategy that will result in increased sales. You will manage and enhance business performance across all digital touchpoints.

**Our Purpose**

Here at Barons Eden our aim is to treat our guests as a friend of the family and to create positive memorable experiences during their stay or visit to our Hotel and Spas.

Our purpose is to hire people with passion and positivity. We train you for skill, nurture you to grow and achieve your goals.

**Responsibilities include**:

- To develop integrated digital media strategies.
- To co-ordinate the implementation of digital media plans.
- To propose and manage digital campaign budgets, utilising split ad testing as appropriate.
- To negotiate with external agencies and drive their performance across all digital touchpoints including SEO, paid and social.
- To collaborate with internal departments to deliver fully integrated campaigns.
- To identify meaningful KPI’s and track digital campaign performance.
- To analyse campaign metrics, prepare performance reports, and provide recommendations.
- To monitor market trends and identify new opportunities in the digital media landscape.
- To supervise and manage website effectiveness and constantly strive to improve sales conversion and opt-in rates, together with other key metrics.
- To segment our audiences into meaningful and usable subsets.
- To monitor and manage the balance between in-house and external resource.
- To monitor the website to ensure it remains error free.

**Expertise required**:

- Deep knowledge of digital media marketing including paid search, display advertising, SEO, and social media advertising.
- Significant and broad digital marketing experience
- Experience with campaign management and ad serving technology, including Google Analytics.
- Test and learn philosophy.

**Benefits**:

- Competitive Rate of Pay
- Free Parking
- Discount on overnight stays and spa days
- Excellent Induction and training programme
- Perkbox Online benefits and discounts
- A fun, supportive and inclusive work environment with loads of development opportunities

People say you can’t choose your family, well we choose you to be part of ours.

**B Better than yesterday - **We exceed expectations

**A Aim High - **We deliver exceptional guest experience

**R Right Thing - **We do the right thing, acting with integrity

**O Own it - **We are responsible for our actions and decisions

**N Now - **We operate with a sense of urgency and discipline

**S Support - **We are team players in everything we do

INDHEADOFFICE

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