Account-based Marketing Coordinator

2 weeks ago


London, United Kingdom Arup Full time

**Why Arup?**

Are you passionate about building a more sustainable future? At Arup we work to find solutions for some of the world’s most complex problems - providing expertise across all areas of the built environment from strategic approach and planning to design and engineering.

Join us and you will have the freedom to push boundaries, develop new skills and work on some of the world’s most inspiring projects. We believe that by giving our people the freedom to be creative, we will produce work that continuously redefines quality across our firm. Whatever the role or specialism, our people are passionate about what they do, they believe in our values and are happy to come to work every day. And this is why people choose to work here and stay.

‘Watch this short clip to discover how Arup are shaping a better world and how you could be a part of it’

**The Opportunity**

Developing stronger, more purposeful relationships is core to the future success of Arup. With a small number of clients generating a high proportion of our regional income, the UKIMEA client programme has been established to ensure we invest more time and effort building relationships with the clients we want to work with long-term.

Account-Based Marketing (ABM) is an exciting approach to marketing within Arup, that provides creative and strategic marketing support to help enhance the relationships with key client within UKIMEA.

The Account-Based Marketing Coordinator will play a pivotal role within three client relationship teams (a mix of public and private sector clients), to help them truly understand the key issues and needs of a client, and then develop ABM strategies to support positioning and engagement activity that helps enhance our relationship.

The role will involve a wider variety of strategic activity, including undertaking research to develop insights around the client and the decision-making unit, supporting the relationship team to identify core areas of priority (fields of play), stakeholder and perception mapping through to developing value propositions and highly targeted marketing deliverables.

As this is a relatively new role within Arup, the position also involves educating the wider business of the value of ABM, the importance of client-centric planning and engagement, and connecting into other CMC colleagues planned activity - to ensure the client is getting the best of Arup.

**Is this role right for you?**

We are looking for people who:

- Have experience of account-based marketing is desirable
- An interest in research, insight and strategy
- Experience / interest in developing marketing strategy and campaigns
- Experience of the professional services sector

**Rewards and Benefits**

We care about you and want you to perform at your best, which is why we offer one of the most competitive benefits packages in our sector.

As a member organisation, everyone shares in our success through a global profit share scheme (payments are dependent on the firm’s financial performance).

We also provide Private medical insurance, Life assurance, Accident insurance and Income protection cover. In addition, you’ll have access to flexible benefits to help you look after all aspects of your wellbeing and give you the freedom and flexibility to find the best solutions for you, your family, and your individual needs.

**Different People, Shared Values**

Our internal employee networks support our inclusive culture - from race, ethnicity and cross-cultural working to gender, LGBTQ+ and disability - we provide a space for you to express yourself and to make a positive difference - discover more about life at Arup here.

Learn how our Work Unbound Initiative is giving all our members greater flexibility in deciding how and where they work.

**Our Application Process**

To understand what to expect next, please visit our UK Application Process page. Stay safe online - Arup will never ask for payment or your bank details as part of our recruitment process.

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