Head of Digital Channels

2 weeks ago


Southwark, United Kingdom Page Group Full time

You will lead your team to inspire and inform the organisation in the effective use of data-driven insight and creative, accessible and engaging content to achieve business goals, managing and continuously developing RCOT platforms and partners to provideever-better member and stakeholder experiences.

**Client Details**

Page Group are proud to be partnering with The Royal College of Occupational Therapists to support their ambitious transformation strategy.

RCOT, the Royal College of Occupational Therapists have championed the profession and the people behind it for over 90 years; and today are thriving with over 35,000 members.

Their new and exciting strategy will enable them to reach more people and create wider positive impacts - achieving life-changing breakthroughs for their members, for the people they support and for society through occupational therapy.

**Description**

Lead the development of our website and digital channel and content strategies to support organisational priorities, drawing on best practice, trends, and emerging technologies

Promote a digital enabled transformation culture across the organisation, identifying and equipping team and colleagues with the skills and systems to maximise digital channels and use of data

Take a leading role with the Strategy, Technology and Transformation directorate to develop a robust and comprehensive technology roadmap

Work with the Digital Channel Manager to broaden usage and upskill colleagues in use of the CMS, providing training opportunities and coaching as required

Manage the team and external partners to ensure delivery of our priorities, working to SLAs and meeting targets

Work with the Head of Marketing Services to ensure a strong brand presence across all digital channels

Ensures CMS and other digital policies and processes are in place, implement and monitor for compliance, taking remedial steps as is necessary

Create and manage digital channels budgets, providing management reports as required

Reporting and analysis to support delivery of or business strategy and KPIs

**Profile**

Extensive experience developing and managing websites and digital channels development and delivery in a data-driven, ambitious organisation

Significant experience in a similar digital role; ideally a relevant qualification

Experience of managing and developing high-performing teams in a changing environment and culture

Exposure to the NGO / Charity / membership / professional body environment

Experience in partner selection (including CMS) and managing third parties to agreed success measures and KPIs

Experience of creating and implementing content strategy and passion for creating and delivering engaging content with a focus on digital

Experience of managing the full digital marketing mix, including SEO, PPC

Proven ability to manage complex digital projects with multiple stakeholders from start to finish

Highly developed written and verbal communication skills including presentation and report-writing skills

Confident and proficient in using digital technologies to work collaboratively and productively in a hybrid working model, championing and promoting new ways of working

Highly developed and confident interpersonal skills, with the ability to influence colleagues at all levels and provide advice and guidance to senior leaders

**Job Offer**

Rewards and benefits are just one part of the reason RCOT is a great place to work. They offer significant benefits, including private healthcare, Christmas closure and an Employee Assistance Programme. In addition, they offer a hybrid working model whichoffers a blend of home and office-based working.


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