Head of Capital Appeals

5 months ago

Brighton, United Kingdom 279 University Hospitals Sussex NHS Foundation Trust Full time

Plans have been drawn up for Stages 2 and 3 of the 3Ts Redevelopment of the Royal Sussex County Hospital. Stage 2 is the new Sussex Cancer Centre (SCC) that will replace the Barry Building and surrounding structures and Stage 3 is the service and logistics yard that will replace the existing Cancer Centre.

A major capital appeal is being set up to support improvements to the new centre beyond what is available through standard NHS funding.

**The Capital Appeal will run in three phases**:
**Phase 1**: Planning Phase

**Phase 2**: Private (Quiet) Phase

**Phase 3**: Public Phase.

The Planning Phase is crucial to ensure we have the best foundation in place for a successful appeal. During the Private/Quiet Phase, the incumbent will secure income and pledges from charitable trusts, charity partners, high-net worth donors and prospects plus corporate partners.

During the Public Phase the appeal will be widened to include community fundraising, direct response campaigns and dedicated events reaching the whole of the catchment area audience, staff, past and current patients and their families, as well as continuing work securing support from charity partners, trusts, HNW individuals and corporates.

The wider capital development programme will also require charity input over time. The post holder will be expected to advise the charity on support for this programme, for instance, the acute floor reconfiguration at the Royal Sussex County Hospital and the new stroke unit at St Richard’s Hospital.

Lead the Capital Appeal for Sussex Cancer Centre’s £170m redevelopment project to build a new Cancer Centre. Within the charity, the post holder will work closely with the Director, the Head of Fund Raising and Communication as well as the current communications and fundraising team to ensure a co-ordinated and cohesive approach to raising the required Capital funds.

**To this end the postholder will**:
be adroit at building high-level internal and external relationships and be able to identify and develop donors and prospects to secure significant gifts.

be skilled in seeking out motivations and matching giving criteria with the needs of the SCC.

use great communication skills and a creative mind set to develop strong working relationships with supporters and prospects at all levels to deliver income and gifts in seven figures.

coordinate with colleagues from across the spectrum of departments involved in supported capital programmes to ensure the full integration of the fundraising and charitable functions within the relevant project and governance structures.

identify the internal and external people and resources needed to achieve the appeals goals and manage the same.

Communication

Using the Trust and the Charity’s networks including existing donors, trustees, volunteers, staff and supporters, patients and families, identify, research, and manage the cultivation of prospects, converting them into donors, including at six
- and seven-figure gift levels.

Establish relationships with key prospects and co-ordinate contact with them, involving the senior leadership teams of both the Trust and the Charity to plan the most appropriate approaches.

Create and deliver an effective stewardship programme, engaging and acknowledging key donors and prospects.

Present written and verbal updates internally to Board and sub-board level meetings and other forums as required.

Present capital project appeals to senior management of prospective corporate donors and to large groups in formal and informal settings.

Cultivate relationships with high-net-worth individuals, key networkers and potential ambassadors for the appeal.

Service Delivery and Improvement

Develop, implement and monitor the planning and private phases of the Capital Appeal Strategy to enable the charity to meet the appeal target.

Working with the Director, set up a Capital Appeal leadership team.

Assume a leadership role within the Capital Appeal team from an early stage in the project, ensuring fundraising outcomes are considered at every major decision point.

Work with the Head of Fundraising and Communications to develop the public phase Capital Appeal strategy and operational plan.

Initiate and manage a programme of enlistment and fundraising events designed to cultivate high net worth individuals, corporate leaders, trust and foundation grant-makers and celebrity endorsees/patrons.

Work with the senior 3Ts Redevelopment team to integrate the fundraising strategy into the wider strategic processes of the redevelopment.

Work with the clinical teams and procurement to develop targeted lists of equipment and spaces involved in capital projects that can be used for fund raising.

Work with the charity leadership team to identify and recruit appropriate external consultants to projects as required.

To achieve annual budgeted income targets, objectives and agreed KPIs

Be responsible for the planning, private and public phase Capital Appeal e

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