CRM and Marketing Executive

2 weeks ago

Gaydon, United Kingdom Aston Martin Lagonda Ltd Full time

Job no:
**509660**
Work type:
**Full Time - Permanent**

**Location**:
**Gaydon, Warwickshire**
Categories:
**Commercial**

Aston Martin is built upon the passion, skill and creativity of the people who dedicate their working lives to the most iconic brand in the world. Every intricate stitch beautifully expressed line, and the stirring noise of our engines is a manifestation of the desire and collective spirit to create the most beautiful cars: the soul of Aston Martin made real.

Job Purpose:
The UK CRM Executive function is responsible for all processes related to our customer database management, customer engagement and dealer CRM integration, aiming to enhance our sales and marketing performance at each stage of the purchasing and ownership cycle. Fully responsible for all CRM data, campaigns, processes and KPI management. Creating and coordinating regular prospect & customer contact plans to improve sales conversion, and customer retention leading to accurate ROI reports and analysis.

Key Duties & Responsibilities:

- Develop and continually improve processes in Salesforce and across the network to influence prospect acquisition, sales conversion, customer loyalty, client segmentation, KPI reporting and ROI evaluation
- Responsible for customer data accuracy and cleansing processes. Establish customer database management and data cleansing processes to support the development and growth of the UK customer database
- Responsible for accurate lead capture activities at all UK Regional Events including responsibility for analysing leads generated from events and managing the information follow process. Analyse all event leads, all special edition leads, new early adopters and analyse rejecters to inform the Regional Team.
- Report on and analyse dealership results in terms of Test Drive Conversion / Lead Conversion / Closed Won / Closed Lost Opportunities and develop suitable improvement plans
- Manage prospecting campaigns i.e Direct Mail campaigns, digital campaigns, lead generation activities, GDPR marketing opt in campaigns
- Proactively thinking of new ideas to increase lead generation through all marketing channels
- Build strong relationships with the dealer network and support with dealer CRM queries. Questions. Be the first point of contact for dealers should they require CRM support.
- Execution of tailored contact plan to ensure appropriate engagement with AML
- Steering the contact plan strategy to address specific UK business needs as and when required
- Organising and implement new product launch gift programme
- Co-ordinate systems and process enhancements that may include:

- Managing relationships with external agencies

Training new team employees and event staff and dealers staff (when requested) in system implementation and daily operation

Influence Dealer & Regional Marketing Plans via an integrated approach
- Ensure all event team staff are fully trained in taking event leads accurately and in line with GDPR rules
- Ensure all event leads are delivered to dealerships in a timely manner and progress against these leads is tracked at the dealership
- Develop presentations demonstrating effectiveness of UK Teams lead management programmes and customer conversion metrics
- Interrogate lead generation and proactively progress these through to ‘Closed Won’ orders. Analyse and report on ‘Closed Lost’ orders and suggest, and implement, corrective action plans
- Build a model that tracks, monitors and reports on customer conversions on a weekly basis
- Establish reporting processes via Synergy to support the Regional Managers and implement standard processes for managing the interface between Synergy and the dealer CRM System, including database sharing with new dealer appointments

Qualification & Experience:

- Marketing or equivalent business degree or direct business experience
- Hands-on practical experience in CRM systems and/or processes, preferably in a luxury brand environment in a commercial/retail capacity
- Previous knowledge and experience of working in cross-functional teams
- Experience in planning, implementing and measuring individual direct marketing campaigns via simple, highly visual reports
- Thorough knowledge of MS Outlook, Excel (including pivot tables, chart creation), Word, PowerPoint, Access, Lead Management, campaign systems
- Previous knowledge and experience of running Salesforce CRM or contact plan programmes within the luxury and / or retail sales sector
- Demonstrate excellent verbal and written communication skills.
- Working knowledge of marketing best practices
- Proven project management & cross functional skills
- Analytical approach to problem solving
- Previous experience of liaising with agencies & third parties
- The capability and commercial awareness to identify opportunities to improve KPI data
- Analytical and reporting skills to measure business impact of the Contact Plan and Marketing processes (ROI)

Behaviours:

- Team player, s

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