Digital Content Designer/editor

1 week ago

London, United Kingdom The AA Full time

**Company description**:
**Job title: Digital Content Editor/Designer**

**Salary: Up to £45,000**

**Contract: Full Time/ Permanent**

**Location: London (flexible working available)**

**Solution bringers. Day makers. Extra milers. We are the AA. And we keep everyone’s show on the road. There for our members wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers. As a Senior Digital Content Designer, you’ll join our exciting journey to fulfil our future vision. We aim to support the UK’s 17m drivers and to facilitate their driving lives through data and innovation; to succeed with this, we require a step-change in pace and thinking. Join us as we transform and deliver on this ambitious vision.**

**This is the job**:
Reporting directly to the Lead Content Designer, you’ll join a team of passionate and creative Digital Content Designers.

You’ll be an enthusiastic and experienced content designer, a confident copywriter, editor, and content producer who loves digital content and can spot a typo at 20 paces. Whether you’re writing for the app or website, you’ll deliver brilliant, on-brand content that engages and delights. And you’ll always have our customers in mind - from making the technical stuff simple, to making our membership offers compelling.

We’re looking for someone to take responsibility for content design, translating user needs, business objectives, and technical capabilities into world-class digital experiences. Collaborating closely with our designers and product teams, you’ll be instrumental in making our customer journeys easy to find and use.

You’ll be a strong storyteller, able to bring together a wide range of stakeholders and align them on a solution that meets both the current and future needs of the business.

You’ll be an advocate for data-led decision making, ensuring that briefs and solutions are properly understood and researched.

You’ll be working within a tight-knit, agile scrum team, so you’ll need to be self-sufficient, as well as great at building effective working relationships with stakeholders and peers alike.

We’re investing significantly in our digital portfolio, and you’ll play a key role in transforming our digital customer journeys. You’ll join a growing team of talented designers and content designers, working in a central London location. This is a great opportunity to be involved in defining the future of one of Britain’s most trusted brands.

**What will I be doing?**:

- Produce content for the Conversion Rate Optimisation (CRO) content programme
- Write and edit copy in line with our brand, tone of voice and house style guidelines and our content strategy
- Carry out user research to inform content decisions
- Present content to stakeholders, incorporate feedback and be an advocate for our content principles
- Build and edit content pages and sales journeys in our Sitecore CMS, including configuring new partnership offers and sales promotions
- Translate legal/compliance requirements into user-focused plain English
- Work across multiple projects, using your knowledge to develop outstanding content across all digital channels and push creative boundaries
- Work collaboratively with the wider design team, including UI/UX designers, to create user-focused copy and seamless customer journeys
- Know and understand the KPIs for the department, and use them when you’re creating content

**What do I need?**:
**Capability, knowledge and experience**:

- Experience as a copywriter, editor or content designer creating content for websites and/or apps
- Experienced at writing high-quality, engaging copy that’s mobile-first and optimised for search engine visibility (SEO)
- Confident writing UX copy; familiar with user journeys, wireframes and transactional content
- Demonstrable experience writing content for e-commerce journeys
- Experience producing rapid content tests
- Have a results-focused and strategic approach to your work, with an appreciation of how data and insight should influence copy
- Comfortable presenting your work to stakeholders at all levels - and using insight to frame your content decisions
- Conversant in Sitecore CMS or equivalent CMS systems
- Experienced in tackling briefs and following marketing brand guidelines, copy decks, TOV guidelines/style guides when creating new or re-purposing old content
- Excellent written and verbal communication and a meticulous attention to detail when proofreading your own or another editor’s work
- Excellent MS Office and Adobe Acrobat experience

**Personal characteristics**:

- Self-starter that takes the initiative and works well in teams
- Good organisational skills, including the ability to manage competing priorities and meet tight deadline

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