Digital Content Editor/designer

1 week ago

London, United Kingdom The AA Full time

**Company description**:
**Solution bringers. Day makers. Extra milers. We are the AA. And we keep everyone’s show on the road. There for our members wherever and whenever they need us, we’re always ready for anything. That’s why, for over 100 years, we’ve continued to evolve and adapt. Today, as the nation’s number one motoring organisation, we offer a range of excellent products and services to millions of customers. As a Digital Content Designer, you’ll join our exciting journey to fulfil our future vision. We aim to support the UK’s 17m drivers and to facilitate their driving lives through data and innovation; to succeed with this, we require a step-change in pace and thinking. Join us as we transform and deliver on this ambitious vision.**

**Location: London (flexible working)**
**Salary: up to £45,000 per annum DOE**
**Contract: permanent**

**Hours: full time**

**This is the job**:
Reporting directly to the Lead Content Designer, you’ll join a team of passionate and creative Digital Content Designers.

You’ll be an enthusiastic and experienced content designer, a confident copywriter, editor, and content producer who loves digital content and can spot a typo at 20 paces. Whether you’re writing for the app or website, you’ll deliver brilliant, on-brand content that engages and delights. And you’ll always have our customers in mind - from making the technical stuff simple, to making our membership offers compelling.

We’re looking for someone to take responsibility for content design, translating user needs, business objectives, and technical capabilities into world-class digital experiences. Collaborating closely with our designers and product teams, you’ll be instrumental in making our customer journeys easy to find and use.

You’ll be a strong storyteller, able to bring together a wide range of stakeholders and align them on a solution that meets both the current and future needs of the business.

You’ll be an advocate for data-led decision making, ensuring that briefs and solutions are properly understood and researched.

You’ll be working within a tight-knit, agile scrum team, so you’ll need to be self-sufficient, as well as great at building effective working relationships with stakeholders and peers alike.

We’re investing significantly in our digital portfolio, and you’ll play a key role in transforming our digital customer journeys. You’ll join a growing team of talented designers and content designers, working in a central London location. This is a great opportunity to be involved in defining the future of one of Britain’s most trusted brands.

**What will I be doing?**:

- Work collaboratively with the wider design team, including UI/UX designers, to design user-focused content and seamless customer journeys
- Write and edit copy in line with our brand, tone of voice and house style guidelines and our content strategy
- Translate legal/compliance requirements into user-focused plain English
- Work across multiple projects, using your knowledge to develop outstanding content across all digital channels
- Build and edit content pages in the Sitecore CMS
- Present content to stakeholders, incorporate feedback and be an advocate for our content principles
- Test and monitor the performance of content and identify ways to iteratively improve it
- Understand users, who they are and what their needs are based on quantitative and qualitative evidence; carry out user research to inform content decisions
- Know and understand the KPIs for the department, and use them to determine how you create content

**What do I need?**:
**Capability, Knowledge and Experience**:

- Experience as a content designer, creating and managing content for websites and/or apps
- Demonstrable experience structuring complex information for transactional websites
- Confident writing UX copy; familiar with user journeys, wireframes and prototypes
- Experienced at creating high-quality, engaging content that’s mobile-first and optimised for search engines
- Excellent written and verbal communication and a meticulous attention to detail when proofreading your own or another content designer’s work
- Have a results-focused and strategic approach to your work, with an appreciation of how data and insight should influence copy
- Conversant in Sitecore CMS or equivalent CMS
- Experience of using Figma or similar content design tools
- Excellent MS Office and Adobe Acrobat experience
- Familiar with working in agile/scrum environments
- Experience of working with JIRA or similar workflow tools
- Experience using Google Analytics to inform and improve content and conversion
- Some experience of editing basic code, such as HTML

**Personal Characteristics**:

- Self-starter that takes the initiative and works well in teams
- Good organisational skills, including the ability to manage competing priorities and meet tight deadlines
- Good interpersonal skills and can communicate on all l

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