Senior Marketing Manager

3 weeks ago

London, United Kingdom Creative Recruitment Full time

Our client is a leading investor services and technology solutions provider to leading global financial institutions. They have a rare opportunity for an experienced Senior Marketing Manager to join their London based team.This manager role has no team managementresponsibilities, so very much hands-on in managing projects. Experience working within finance or with finance clients is essential. Happy to do hybrid working too.

**The Role**
The Marketing Manager, based in London, reporting to the senior Regional Marketing Manager, will support marketing and sales initiatives for Investor Services products and services ensuring a consistently high level of internal and external marketing, salessupport, and communications.

They should have strong experience running marketing and communications strategies, ideally with B2B campaigns and have a working understanding of the financial services industry. They should be an excellent communicator, with strong presentation and writingskills, and be confident in driving projects forward independently and managing multiple and changing priorities and deadlines. Strong stakeholder management skills are critical, as is the ability to think outside the box and respond quickly to changing businessneeds. The role will be supported by central resources in the areas of graphic design, marketing compliance, social & digital marketing, public relations (PR) and content/thought leadership.

**Key Duties**:

- **Product/Segment Marketing**_
- Establish and maintain a targeted, insight-led marketing strategy and budget, together with key business stakeholders, and monitor and adjust as appropriate throughout the year.
- Create and maintain product level internal and external messaging and talking points to arm client facing individuals
- Deliver new ideas and thinking to the business, constantly driving innovative and creative strategies and tactics from marketing
- Create and continuously enhance sales/marketing collateral and tools for Sales, Relationship Managers and Product teams
- Facilitate new product launches coordinating with product experts to identify message points and create materials as appropriate
- Work together with the business teams to complete competitive analyses of products, services, collateral, & websites.
- Manage an industry or product-specific conference and events calendar, working with the Sales, Relationship Managers and Product teams to identify key conference and hosted event opportunities for sponsorship, brand building and executive visibility.
- Contribute to the PR strategy, assisting with interview prep and press releases for new products with the Global PR Manager
- **Sales Support**_
- Participate in new business marketing support - either with key pitches or deal teams - for key client and prospects with Sales, Relationship Managers and Product areas, which can include:

- creating memorable pitches - ensuring we are most effectively delivering our value proposition and demonstrating how we are different
- Manage the full process of idea generating, story development, content creation and final delivery of materials to the pitch team for presentation / submission
- Provide ongoing maintenance of sales presentations and other marketing collateral such as brochures, product sheets, etc.

**Education level and/or relevant experience(s)**
- Degree in a marketing field or equivalent qualification required
- Experienced in the global asset management and/or asset servicing industry is required. Direct experience of working in securities services would be a strong advantage.
- Minimum 5 years' experience in a B2B strategic marketing role is required, with a proven track record of executing multi-channel marketing programs and measuring outcomes
- Experience of working within global and matrixed team structures is a strong advantage

**Knowledge and skills**
- Ability to build strong and sustainable relationships with key stakeholders to influence thinking and drive consensus, and to thrive in a highly collaborative, global team.
- Highly effective service and relationship management skills and the ability to influence and collaborate with all levels of the organization
- Exceptional written and oral communication skills with demonstrated presentation skills
- Innovative, creative and forward-thinking mindset and ability to respond quickly to changing business needs
- Strong creativity and ability to convey key strategic messaging in print and multimedia
- Strong Microsoft Office skills required, particularly in PowerPoint. Knowledge of Salesforce, Seismic and Marketo experience would be an advantage.
- Experience of account-based marketing or deal-based marketing programs would be an advantage

Please send CV stating your salary expectations.

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.

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