Senior Marketing Executive
1 month ago
Senior Marketing Executive
Bupa Place, Salford Quays M50 3SP / hybrid / flexible
Salary £33K - £37K depending on experience
Permanent
Full time 37.5 hours per week
The role
Brilliant opportunity for an experienced Marketing Executive to promote the Bupa UK PMI products and services, making sure our customers have a truly delightful experience both on and off-line
You’ll put the customer at the heart of your thinking and aspire to create content and customer journeys that bring to life the Bupa brand to drive member acquisition and engagement.
You’ll be a creative problem solver, an expert in digital content production and content engagement and be passionate about delivering the very best performance driven communications to our customers and partners.
What you’ll do
- Assist the Senior Acquisition Marketing Manager with delivering on the team’s key KPIs, adapting and reviewing acquisition activities across our APC (Awareness, Preference, Conversion) framework, so that we meet our business targets
- Focus on a multi-channel approach to our communications and on media buying, performance and results
- Build strong links with colleagues in other functional areas and understand the relevant business processes to deliver campaigns within timescale and budgets.
- Work closely with the digital team and understand each of our core digital channels social / display / PPC /SEO to be able to challenge plans / strategies
- Support in ensuring regular reporting is being maintained and circulated to key stakeholders
- Lead and run acquisition projects that meet agreed commercial objectives and delivery deadlines to drive results.
- Lead on and create content to support business objectives and ensure content customers journeys are continuously optimised.
- Work with other members of the Marketing Team to make sure that all direct marketing communications are following the appropriate processes and are compliant and within brand guidelines.
- Brief creative agencies, review and judge copy and creative, and help to deliver all direct marketing communications, offline and online
- Get buy-in from teams across the business
You
- Energy and enthusiasm for marketing, with some great commercial experience.
- An analytical, results-driven creative thinker
- Impressive digital experience is key
- Media agency experience and ability to understand media buying
- Experience in digital media channels especially programmatic and social media
- Brilliant stakeholder management and relationship-building skills with the confidence to challenge
Why Bupa?
We are a health insurer and provider. With no shareholders, our customers are our focus. We reinvest profits into providing more and better healthcare for the benefit of current and future customers.
Our benefits are driven by what matters to our people. It’s important to us that these benefits support a work-life balance that keeps people healthy, both mentally and physically. You will be eligible for:
- 25 days holiday, increasing through length of service, with option to buy or sell
- Bupa health insurance as a benefit in kind
- An enhanced pension plan and life insurance
- Annual performance-based bonus
- Onsite gyms or local discounts where no onsite gym available
- Various other benefits and online discounts
Diversity and Inclusion
Bupa is committed to making sure that every applicant is assessed solely on personal merit and qualifications. We actively celebrate the diversity of our colleagues and provide an inclusive environment so you can bring your true self to Bupa. We’ll make sure you are treated fairly. That’s why we’re happy to offer reasonable adjustments as part of our recruitment process to anyone that needs them.
Whether you’ve found your feet or are discovering a new path.
Welcome to a place that celebrates you.
This isn’t where you've been.
This is where you're going.
This is what we have belief in.
Time Type:
Full time
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