Senior Website Conversions Executive

5 months ago

London, United Kingdom MVF CAREERS Full time

**Come Join Us**

The Website Conversions Team is a squad of technical CRO experts within the department, owning the performance of hundreds of monetizable web pages that generate over 9M leads each year. Conversion rate experimentation and optimisation is a hugely important function at MVF, and we invest significantly in building out the people and technology capability to allow us to excel in this area.

As a member of our team, you'll need strong analytical skills and a keen eye for picking through data. We have an exciting culture of creativity and like our teams to work with a high level of autonomy, too - you'll be able to try out almost any experiment idea you can think of.

You will be responsible for the maintenance and performance of our paid marketing websites and landing pages (with support and direction from the Paid Marketing Manager), helping to both grow gross profit and to solve important business issues using high-velocity A/B testing and optimisation.

It's a highly collaborative role, so you'll be working alongside other members of MVF's Paid Marketing department and with our commercial teams on creating customer focused aligned marketing funnels. You will also be working closely with MVF's tech team, who will help you generate and implement the solutions that you have identified through data analysis, both quantitative and qualitative.

**What we're offering you**
- Hybrid working (2 days per week remote)
- Flexible working hours
- Lots of room for growth and stretch assignments
- £1000 per year to spend on professional development
- Life Assurance to protect your loved ones
- Benefits allowance for health, dental and vision coverage
- Defined Contribution Pension and salary sacrifice scheme
- Be Well: Our award winning wellbeing and mental health programme to support all MVFers and their families
- Family Forward support for our MVF parents and their mini-mes
- Free breakfast when in the office
- Company off-sites and holiday incentives (Ibiza is our usual choice of destination)
- A wide range of free health clubs including yoga, pilates, football, book club, boxing, personal training, jiu jitsu and choir - we also run some of these remotely so anyone can get involved

**What you'll be doing**
- Manage, optimise and execute commercial testing strategies across a significant portfolio of MVF landing pages which generate £100,000s of monthly revenue
- Execute work that meets a high level of Conversion Rate Optimisation methodology, including: Insights, Ideas, Prioritisation, Creative, Experiments, Conclusions
- Demonstrate a strong knowledge of statistical significance, baseline figures and sample sizes to ensure appropriate timelines and expectations are set with business stakeholders
- Exhibit an expert level of knowledge of content management systems (Wordpress knowledge is a plus), and an ability to quickly get to grips with new technologies
- Diagnose and analyse key conversion impacts across our websites using data from multiple sources, including Google Analytics, Microsoft Clarity, Optimizely and others
- Create data-driven hypotheses for experimentation, explaining what problems are being addressed and why the solution should work, and maintain a pipeline of test ideas prioritised according to MVF's scoring criteria
- Document results and share learnings and expertise with the CRO team and the wider business
- Demonstrate proficient stakeholder management with stakeholders from paid marketing, sales, UX, tech, operations and contact centre departments to help solve relevant business problems, and regularly lead ideation, planning and status update meetings
- Use an iterative approach to optimisation, continuously reflecting on test results and findings, to help formulate new tests and hypotheses
- Contribute to the strategic roadmap projects of the paid marketing department in order to continue to develop the Conversion function's capabilities

**About you/Requirements for the role**
- You have demonstrable experience with A/B experimentation platforms such as Optimizely, VWO, Adobe Target etc.
- You have demonstrable experience with customer behaviour analytics tools such as Hotjar, Microsoft Clarity etc.
- You have strong analytical & numerical skills, are data driven and possess strong attention to detail
- You have a drive to succeed and a positive attitude towards training and personal development
- You're proactive and willing and able to demonstrate initiative in order to act on the right opportunities
- You're innovative, creative and and not afraid to challenge the status quo

**About MVF**

MVF is an award-winning customer generation business supplying some of the world's leading brands with high volumes of new customers in over 45 countries. In 2020 we were ranked 1st in the UK in the Sunday Times Best Companies to Work For List, and even won a special award for our commitment to our people's learning and development.

We help people navigate complex buying decis

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