Content Marketing Specialist

3 weeks ago


Sheffield, United Kingdom RWS Group Full time

Job Purpose:
To create and deliver a content marketing strategy to increase awareness, understanding and trust in SCS and its services, and position RWS as the leading AI-enabled global content services provider for both enterprise-level and GoGlobal clients.

**About**
**The Strategic Content Solutions Group (SCS)**

Strategic Content Solutions, part of RWS’s Language Services division, works closely with major accounts and clients of all sizes who are going global with specialized localization services. These services cover the entire localization spectrum, from translating content, media, and audio to creating engaging eLearning programs and transcreating highly impactful marketing campaigns. The SCS works closely with RWS’s Language eXperience Delivery (LXD) platform, which includes 2,000 in-house linguists, and a network of more than 29,000 translators, who use RWS’s proprietary machine translation, AI, and translation productivity tools, to deliver a 24/7 service to clients.

Job Overview:
**Key Responsibilities**
- Content strategy: Develop and execute the content marketing strategy for SCS to ensure target clients
- Storytelling: Adopt an authentic storytelling approach to emotionally connect with prospects, clients and the wider industry - and position RWS as the trusted, innovative leader in the delivery of AI-enabled global content services
- Content production: Lead the production of multi-format content for SCS brand awareness and activation campaigns, working with colleagues across SCS and Group marketing and external agencies, as required
- Content innovation: Experiment with, evaluate and optimize content formats to ensure SCS messages reach, engage and convert target audiences
- Sales and buyer enablement content: Support sales and client services teams to close sales and reduce time to revenue with the creation of content for RFPs, QBRs, upselling and cross selling opportunities and buyer enablement content
- Content creation tools: Research and utilize innovative content creation tools and techniques to optimize content production

**Skills & Experience**
- Demonstrable experience as a content marketing leader for an international services provider
- Deep and authentic knowledge of the localization industry
- Ability to create engaging, targeted content for global B2B audiences
- Excellent copywriting and copy editing skills
- Experience managing the creation of all content types - video, webinars, visual, written
- Skilled in creating and executing marketing plans and using marketing management tools
- Knowledge and experience successfully utilizing all content marketing formats as part of a holistic marketing plan
- Ability to anticipate trends and keep your finger on the pulse of content marketing innovation
- Ability to plan and manage workload of self and others
- Positive, innovative, creative approach to marketing, open to change and always seeking new ideas, concepts and practices to enhance abilities and outputs
- Relevant qualification in marketing or journalism

Life at RWS:
At RWS, we’re here for one purpose: unlocking global understanding.

As a unique, world-leading provider of technology-enabled language, content, and intellectual property services, we remove the barriers to communication to make global connection possible. Our unrivalled experience and deep understanding of language have been developed over more than 60 years. As we look to shape the future, our ambition is to create a world where understanding is universal for everyone.

We work with over 80% of the world’s top 100 brands, more than three-quarters of Fortune’s 20 ‘Most Admired Companies’ and almost all the top pharmaceutical companies, investment banks, law firms and patent filers. Our client base spans Europe, Asia Pacific and North and South America. Our 65+ global locations across five continents service clients in the automotive, chemical, financial, legal, medical, pharmaceutical, technology and telecommunications sectors.

If you like the idea of working with smart people who are passionate about breaking down language barriers and giving back to their communities, then you’ll love life at RWS. Our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong.

We want every employee to grow as an individual and excel in their career. In return, we expect all our people to live by the values that unite us: to partner with colleagues and clients, to adopt a pioneering spirit, to be positive in progressing the work we do, and always to deliver what we promise.

**RWS Values**

Get the 3Ps right - Partner, Pioneer, Progress - and we´ll Deliver together as
**One RWS**.

For further information, please visit:
**RWS**

**RWS embraces DEI**
***and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to th


  • Content Specialist

    4 weeks ago


    Sheffield, United Kingdom Hyperaktiv Full time

    Salary range: £28k-35k based on experience About UsWe’re Hyperaktiv. A software that empowers your SaaS go-to-market team to unlock the power of their user data. We bridge the gap between data and actionable insights, so you can finally understand your users and drive real results.We help SaaS companies improve user conversion & retention.Besides being...


  • Sheffield, United Kingdom Armstrong Lloyd - Marketing Recruitment Remote Work Freelance Full time

    A leading national professional services firm is seeking a Digital Marketing Manager for a 12-month fixed-term contract. This is a great opportunity to contribute to a marketing transformation project.  Location: Flexible / Remote with some travel to a UK-based office in Manchester and Sheffield.  THE DIGITAL MARKETING MANAGER ROLE RESPONSIBILITIES WILL...


  • Sheffield, United Kingdom Digital Media Partner Full time

    **Note**: When submitting your CV, could you also include examples of previous projects and work? This can be done via a link in your CV or multiple file submissions. **Location**:Sheffield. Monthly and/or bi-monthly trips may be required to the DMP Chester office. On-site meetings with clients may be required. **Annual Salary**:£27,000 + Benefits...


  • Sheffield, Sheffield, United Kingdom Digital Media Partner Full time

    Note: When submitting your CV, could you also include examples of previous projects and work? This can be done via a link in your CV or multiple file submissions.Location:Sheffield. Monthly and/or bi-monthly trips may be required to the DMP Chester office. On-site meetings with clients may be required.Annual Salary:£27,000 + Benefits (Outlined below) &...


  • Sheffield, United Kingdom Michael Page Marketing Full time

    This role is for a Digital Marketing Manager, focusing on the digital strategy for a property company based in Sheffield. The successful candidate will oversee the company's digital marketing efforts, with a particular emphasis on social media and paid media. Client Details Our client is a leading property firm, operating at scale across the UK. With a team...


  • Sheffield, United Kingdom Affinity Sales and Marketing Full time

    **Duties**: - Assist in the implementation of marketing campaigns - Conduct market research and analyze data to identify trends and opportunities - Support the management of social media platforms, including content creation and scheduling - Assist in the development and optimization of website content using WordPress - Collaborate with team members to...

  • Content Coordinator

    2 weeks ago


    Sheffield, United Kingdom Hanto Recruitment Full time

    **INTRODUCTION** This is an excellent opportunity for an enthusiastic Content Coordinator to join an independent organisation that makes a positive impact on the community. The group is looking for a passionate and creative Content Coordinator to join their dynamic team. **THE COMPANY** Our client is a cultural hub that operates its own cinema, café bar,...


  • Sheffield, United Kingdom Bluebell Wood Children's Hospice Full time

    Responsibilities: - Deliver effective creative multimedia content in line with the strategic marketing plan, charity and wider objectives. - Deliver the marketing plan within budget and achievement of the Hospice’s financial goals, with a focus on ROI. - Use the Adobe Creative Cloud Suite and Canva Pro to produce creative and striking artwork to engage...

  • Digital Marketer

    3 weeks ago


    Sheffield, United Kingdom The Sheffield Marketing Co Full time

    Location: Sheffield, UK (remote to start with) **Job Type**: Part-Time (20 hours per week) We are looking for an experienced Digital Marketer to join our team in Sheffield. The Sheffield Marketing Co is a new agency in Sheffield, committed to delivering excellent and accessible marketing to small businesses and start-ups. As a Digital Marketer, you will...


  • Sheffield, Sheffield, United Kingdom Moston Full time £35,000

    Marketing and sales Specialist Location: Remote with occasional travel to Barnsley Are you a creative powerhouse with a passion for marketing and sales? We are a forward-thinking company at the forefront of commercial fit out/refurbishment, dedicated to innovation and excellence. As we continue to expand, we are seeking a talented Marketing and Sales...


  • Sheffield, United Kingdom Bluebell Wood Children's Hospice Full time

    Responsibilities: - Deliver effective creative multimedia content in line with the strategic marketing plan, charity and wider objectives. - Deliver the marketing plan within budget and achievement of the Hospice’s financial goals, with a focus on ROI. - Use the Adobe Creative Cloud Suite and Canva Pro to produce creative and striking artwork to engage...


  • Sheffield, United Kingdom Specialist Finance Recruitment Full time

    Salary £70-80,000I am recruiting on behalf of a global leader in the financial industry.This is a very unique opportunity for a forward-thinking self-starter who will become a key figure in helping drive new customer acquisition.The Marketing Manager will be at the forefront of our marketing efforts, ensuring their alignment with our business objectives....


  • Sheffield, Sheffield, United Kingdom Moston Consultants Ltd Full time £35,000

    Job Title: Marketing and sales Specialist Location: Remote with occasional travel to Barnsley Salary: £35,000 per annum Are you a creative powerhouse with a passion for marketing and sales? Do you thrive in a dynamic environment where no two days are the same? If so, we have an exciting opportunity for you About Us: We are a forward-thinking company at...


  • Sheffield, United Kingdom Craft and Flea Full time

    Craft and Flea is a makers market based in Sheffield that tours the UK on weekends. We are also about to launch a large online marketplace that will feature the products of hundreds of independent makers and vintage sellers. You will be part of a small team, planning, promoting and running our events and e-commerce site to a high standard. You'll receive...


  • Sheffield, United Kingdom Worth The Weight Full time

    Worth The Weight is a sustainable fashion business touring the UK each weekend with huge pop up sales. We have a large clothing warehouse in the city centre. We're looking for a marketing assistant to join our team helping to promote our weekly sales and strengthen our brand on all platforms. A good knowledge of vintage fashion from the 60s-90s is essential...


  • Sheffield, United Kingdom University of Sheffield Full time

    You’ll work in-house as part of our new creative and digital services team, creating and proof-reading copy for a variety of marketing channels and communication activity for both prospective undergraduate and postgraduate students. Your ability to adapt your style to create engaging and effective content for various audiences is important. We are looking...

  • Marketing Manager

    1 month ago


    Sheffield, United Kingdom Verus Recruitment Full time €25,000 - €30,000

    Marketing Manager Contract - Full-time - Permanent. Verus Recruitment is thrilled to collaborate with a leading local telecom company in their search for a Marketing Manager. In this dynamic role, you'll be at the forefront of driving key marketing initiatives and elevating the company's marketing strategy and performance. You'll be responsible for...

  • Marketing Manager

    1 month ago


    Sheffield, United Kingdom Verus Recruitment Full time €25,000 - €30,000

    Marketing Manager Contract - Full-time - Permanent. Verus Recruitment is thrilled to collaborate with a leading local telecom company in their search for a Marketing Manager. In this dynamic role, you'll be at the forefront of driving key marketing initiatives and elevating the company's marketing strategy and performance. You'll be responsible for...

  • Marketing Manager

    4 weeks ago


    Sheffield, United Kingdom Verus Recruitment Full time €25,000 - €30,000

    Marketing Manager Contract - Full-time - Permanent. Verus Recruitment is thrilled to collaborate with a leading local telecom company in their search for a Marketing Manager. In this dynamic role, you'll be at the forefront of driving key marketing initiatives and elevating the company's marketing strategy and performance. You'll be responsible for...

  • Marketing Manager

    4 weeks ago


    Sheffield, United Kingdom Verus Recruitment Full time €25,000 - €30,000

    Marketing Manager Contract - Full-time - Permanent. Verus Recruitment is thrilled to collaborate with a leading local telecom company in their search for a Marketing Manager. In this dynamic role, you'll be at the forefront of driving key marketing initiatives and elevating the company's marketing strategy and performance. You'll be responsible for...