Content and Campaigns Executive

2 weeks ago


Carlisle, United Kingdom The Cumberland Full time

As our Content and Campaigns Executive you will help develop and shape our content and marketing campaigns, through our owned, earned, and paid channels. This role will have a focus on content, helping develop and execute the marketing strategy for mortgages and savings.

You will help drive mortgage and savings enquiries through our key channels including, content and media (organic and paid).

This is a hybrid working position however the successful applicant will be required to work from our Head Office in Carlisle as required.

**About the role**:

- Create useful, interesting and inspiring content across all marketing channels including website, social media, CSR, campaigns, branch and sales collateral.
- Work with stakeholders, marketing colleagues and third parties to deliver content strategies.
- Assist in management of social media channels and publish content on website.
- Report on marketing effectiveness, including social media and digital.
- Create ‘Kinder Banking’ brand content and support brand delivery.
- Collaborate with sales, and commercial teams, to create, develop and improve content.
- Collaborate with agencies to ensure delivery of campaigns.
- Work closely with customer insight, digital, PR and brand marketeers to assist in content delivery.
- Assist growth of B2B marketing function and comms to brokers and B2B sector

**About you**:
With sound knowledge of basic marketing process and procedure, you'll have:

- Experience of creating content including digital, text, social media, print, and ideally experience in video and/or photo
- Strong copywriting skills. Knowledge of SEO would be ideal but this is not essential.
- Proven experience in a content role or marketing role that involves creating content
- A marketing qualification is not essential if you have some strong experience, and training is provided where necessary
- Experience of reporting on effectiveness of marketing, digital, social campaigns
- Awareness and appreciation of current industry issues and ability to identify implications and opportunities
- Strong data interpretation and report writing skills
- Experience in working with various teams, and gaining customer insight, to create content
- Knowledge of financial services industry is not essential
- Ability to follow marketing approval process and GDPR
- Bring a positive attitude to the motivated and engaged marketing team, fostering new ideas.

You'll also be creative, with the ability to come up with new ideas, or improve and build on existing ideas, and bring some flair to the marketing function. You'll create industry leading content in a variety of formats for on and offline channels the genuinely benefits our customers.

**Interested?


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