Marketing Researcher

6 months ago


Newry, United Kingdom Environmental Products and Services Ltd Full time

We are looking for an In-House Marketing Researcher specialising in international markets, you will play a vital role in providing valuable insights and strategic guidance to our organization. Your primary responsibility will be to conduct comprehensive research on target countries, specifically America, India, China, and the Philippines. By analysing market trends, consumer behaviour, and competitive landscapes, you will contribute to the development of effective marketing strategies and drive our organization's growth in these key markets.

**Responsibilities**:
Conduct in-depth market research:

- Collect and analyse data on market size, growth potential, industry trends, and consumer preferences in America, India, China, and the Philippines.
- Monitor and evaluate economic, political, social, and technological factors impacting the target countries' markets.
- Identify emerging opportunities, potential risks, and competitive challenges in each market.

Perform competitive analysis:

- Research and analyse competitors' marketing strategies, pricing, product positioning, and market share in the target countries.
- Identify gaps and opportunities for our organization to differentiate and gain a competitive advantage.
- Stay updated on industry news, regulatory changes, and disruptive trends affecting the target markets.

Conduct consumer behaviour analysis:

- Identify target audience segments, their preferences, and purchasing behaviours in the target countries.
- Collect and analyse data on consumer demographics, psychographics, and online/offline media consumption habits.
- Provide actionable insights to guide the development of targeted marketing campaigns and product/service offerings.

Collaborate with cross-functional teams:

- Work closely with the marketing team to understand campaign objectives and align research findings with strategic goals.
- Provide support and guidance to product development teams by sharing market intelligence and customer insights.
- Collaborate with sales and business development teams to identify new market opportunities and optimize market entry strategies.

Present research findings and recommendations:

- Prepare comprehensive reports, presentations, and visualisations to communicate research findings, market trends, and actionable recommendations.
- Effectively communicate complex data and insights to stakeholders at all levels within the organization.
- Participate in meetings and discussions to share expertise and contribute to strategic decision-making processes.

**Requirements**:

- Bachelor’s or master’s degree in marketing, Business Administration, Market Research, or a related field.
- Proven experience (X years) in marketing research, international market analysis, or related roles.
- Strong knowledge and understanding of the American, Indian, Chinese, and Philippine markets.
- Proficiency in research methodologies, data analysis, and market research tools.
- Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights.
- Strong communication skills, both written and verbal, with the ability to present complex information in a clear and concise manner.
- Detail-oriented and highly organized, with the ability to manage multiple projects and meet deadlines.
- Proficiency in using market research software and tools (e.g., SPSS, Qualtrics, Tableau) is a plus.
- Knowledge of local languages or cultural nuances in the target countries is desirable.
- Ability to work independently and as part of a team, collaborating effectively with cross-functional stakeholders.

**Benefits**
- Private Health Insurance for the successful applicant, his/her Partner, and children (up to the age of 25) after the qualifying period.
- Death in Service Life Insurance after a qualifying period. Equivalent to 4 x annual salary.
- 30 Days Paid Holidays p.a.
- NEST Pension scheme.
- 37.75 hours per week, finish 2:00 pm every Friday.

**Salary**: £20,000.00-£35,000.00 per year

**Benefits**:

- Free parking
- Private medical insurance

Schedule:

- Flexitime
- Monday to Friday

Work Location: In person


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