Head of Brand Marketing

4 days ago

Merseyside, United Kingdom Forward Role Full time

**Head of Brand Marketing**

**£70,000 - £80,000 plus benefits**

**North West with hybrid working**

This is such a great time to join this multi-channel retailer and shape the next 3-5 years. They have some important projects to complete and this role will play a pivotal role in defining where the brand will be in the coming years. Reporting into the CMO,you will shape and drive the brand channels including content, social, PR, ATL/TV whilst having a digital first mindset.

**Role responsibilities**:

- Develop an expert understanding of the brand, customer and target audience. Acting as brand guardian, and an enabler and source of guidance to internal departments and external partners.
- Brand activation across consumer PR, celebrity & influencers, brand partnerships
- Organise, control and manage the flow of projects ensuring brand quality is maintained and brand objectives are met
- Commercial direction and delivery of TV ad campaign assets
- Successfully work with high volumes of marketing material, across print and digital
- Deliver impactful brand content for use across the business
- Work to deadlines and deliver content asset brief requirements for the marketing team
- Devise and execute the social media strategy across all platforms.
- Developing a content plan which reflects external cultural trends relevant to audience insight, with a focus on driving business communication goals.
- Liaise with the performance marketing team to leverage and optimise paid social activity.
- Stay abreast of platform changes and developments working to continuously enhance our reach, following & engagement.
- Measure campaign effectiveness and KPI’s to drive continuous improvements in strategy and output.
- Track review and analyse ROI on all brand activations, recommending future data - led optimisations & learnings
- Assist in the management of brand budgets with ownership for campaign & agency specific budgets

**Skills & experience**:

- Experience in a senior level role, ideally within multichannel digital led fashion/ apparel businesses which have experienced rapid growth / transformation
- Strong e-commerce environment experience
- Minimum of 7 years experience
- Extensive experience working on PR / influencers campaigns, either inhouse or through agency management
- Demonstrable experience of successfully managing social media channels
- Strong understanding of digital marketing & ecommerce - demonstrating a digital first mindset
- Excellent written and verbal communication skills, being able to influence key stakeholders
- Customer focused, adept at using data insight to make considered recommendations
- Proactive, high energy attitude with the ability to navigate rapidly changing environments in a collaborative way
- Results focused - comfortable setting, tracking and reporting on campaign & channel KPI’S
- Creative, with a strong appreciation for visual aesthetics.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of currentpermanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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