Marketing & Social Media Executive
3 days ago
This is an exciting opportunity to work with one of the UK’s most dynamic and cutting-edge Indian arts organisations, Darbar Arts Culture Heritage Trust. In its bid to champion Indian classical music, Darbar has helped shape the landscape of South Asian classical arts in the UK. Founded in 2006, Darbar believes in the power of this music to stir, thrill and inspire global audiences. We do this by:
- Producing live events: including Darbar Festival in London and in Leicester our Darbar Fringe Festival and a year-round events programme with cultural partners.
- Reaching global audiences through digital platforms: We produce TV programmes for Sky Arts television, reach subscribers through the Darbar Player APP and offer free content on our YouTube and social media channels.
- Education lies at the heart of our work and the Darbar Academy is our platform to teach online in UK schools and globally to adults and children.
Join us in our vision to grow audiences and engagement and widen access to world-class Indian classical music through innovation in curation, presentation, and audience development in live festivals and events, music education, streaming, social media and television
**Role Summary**:
This role supports the Marketing Manager in delivering all aspects of marketing activity for Darbar.
You’ll be in day-to-day charge of Darbar-owned social channels and the website, creating content and managing its distribution through these and third party channels as required. The aim will be to drive brand awareness, customer engagement, and support the achievement of commercial targets around ticket sales, attendance at events, and ancillary revenues. You will use a combination of using internal resources and tools, with some support from third party agencies. You will have excellent photoshop and Premier pro skills, alongside plus experience of social media marketing.
Your main customers internally will be the product managers for the events and activities that Darbar deliver, who take overall responsibility for the commercial targets for each of their areas.
You will be expected to stay on top of the latest developments in content development and distribution (techniques, tools and measurement) and be an ambassador for what marketing can deliver for Darbar.
You will be expected to visit locations in order to see events first hand and gather raw material for content.
You’ll be a confident user of Photoshop, Premier Pro, website and social media management tools, and also be happy working with numbers and data. You will have an eye for effective creativity that is in line with the Darbar brand and which customers engage with. This will come from a curiosity about what makes customers tick, and an ability to turn this into action.
You’ll have a sleeves-rolled-up attitude to owning and delivering results.
**Responsibilities**:
**Overall**: Support the Marketing Manager in delivering marketing services to Darbar - specifically the Product Managers and Artistic Director - that help them meet their commercial and charitable objectives
- Ensure that the website and social channels are effective at building reach and turning interest into engagement, resulting in any or all of: consuming content, ticket sales, event attendance, or ongoing education.
- Develop the content, assets and collateral for communications and campaign delivery across a range of channels and platforms, working with colleagues in the content production team
- Create and manage a content calendar to ensure content is posted in a planned, timely way
- Engage with Artists and supporters that have existing social and other reach in a way that encourages them to generate and share content that builds awareness and support for Darbar
- Use data to work out what content and activity generates the most effective engagement for Darbar - the largest relevant audiences, whilst meeting commercial targets. Changing approach based on the evidence.
- Provide regular reporting on the performance of website and social channels, with a particular emphasis on effective content engagement.
- Keep abreast of industry and platform developments to ensure Darbar is taking advantage of the best tools and resources
**Capabilities required**:
- Practical experience with: Digital marketing / social media. Confident user of Photoshop, Premier Pro, website and social media management tools. Note formal marketing qualifications are not essential. Hands-on experience is.
- Some experience of or appreciation for classical music and Indian culture would be helpful but is not essential. Similarly, experience in working in an arts-council funded field would also be helpful.
- Project management skills
- Confident in using corporate software (excel, PowerPoint, etc), and analytics and engagement tools.
- Confidence working with numbers and data
- Knows how to brief agencies / studios / content producers to get good, effective work
- Ability to report on content /
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