Digital Marketing Officer
4 days ago
We are looking for an experienced and creative marketing professional to join our exceptional Marketing team as a Digital Marketing Officer. The Digital Marketing Officer will assist the Director of Admissions & Marketing with the planning and delivery of the annual marketing plan and will be responsible for managing the day-to-day activities to support the key strategic aims.
The Digital Marketing Officer will be proficient in using video editing software, Microsoft Office software and a practical working knowledge of design software, including but not limited to Adobe Photoshop and Illustrator.
You will use your proven experience of delivering effective PPC campaigns in order to manage multiple campaigns to support each stage of the conversion funnel, using Google Ads (Search & Display).
**Key Tasks and Responsibilities**
- Regularly optimise all website content considering SEO
- Contribute to social media planning, scheduling and idea generation including Stonyhurst Link
- Have basic skills in the Adobe Creative Suite (Illustrator, InDesign, Premier Pro, Photoshop) and Canva
- Support in the management of iSAMS/ internal portals
- Support in digital projects when required
- Brand guardianship to ensure consistency of house style and understand branding principles
- Track digital performance using a number of platforms against an agreed set of KPIs
- Website maintenance, across all school websites, including instigating a process to ensure that content is current and regularly refreshed and liaising cross-departmentally to facilitate it
- Brief marketing collateral to the in-house Graphic Designer and managing the design process
- Remain current with emerging web technologies, media trends and developments, advise the team and wider school community as necessary
- Research competitor activity and best practice from both within and outside the sector
- Support in budget management
- Work flexibly as is necessary within a small department
- Comply with and promote the School’s Health and Safety Policies and Procedures and maintain a safe environment for pupils, staff and visitors ensuring that reasonable care is always taken for the health, safety and welfare of yourself and others.
- To be familiar with relevant policies and procedures and to take responsibility for promoting and safeguarding the welfare of the children and young people in School.
- Carry out any other reasonable duties as may be required from time to time within the context of the post.
**Person Specification**
**Relevant Knowledge and Experience**
- Experience of agency management
- Experience of using a content management system
- Experience of project and / or campaign management
- Proven experience of driving traffic through SEO
- Proven experience of delivering effective Facebook Ads campaigns
- Budget management experience i.e Google Ad spend
- Competent in using multiple social media platforms in a professional context
- Website content creation and management
- Excellent photography and videography skills
**Personal Skills and Attributes**
- Strong marketing skills
- A high level of written and verbal communication skills
- Self motivated with the ability to manage own priorities, work on concurrent projects and deliver high-quality results to meet pre-agreed deadlines
- Excellent interpersonal skills and proven ability to establish and maintain good working relationships with a diverse range of people
- The ability to work and deliver under pressure, problem solving with confidence and excellent decision-making skills
- The ability to engage and motivate others
- Willingness to work flexibly when necessary
**General Information**
- This is a full time, full year post. The regular working week will be based upon 37.5 hours
- The College is committed to the professional development of staff and will provide and support training opportunities as appropriate.
- Stonyhurst and Stonyhurst St. Mary’s Hall are committed to safeguarding and promoting the welfare of children and young people and expect all staff and volunteers to share this commitment._
The closing date is Monday 19th September with interviews to follow as soon as reasonably practicable after the closing date.
**Job Types**: Full-time, Permanent
**Salary**: £28,000.00-£30,000.00 per year
**Benefits**:
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Gym membership
- On-site parking
- Wellness programme
Schedule:
- Monday to Friday
Ability to commute/relocate:
- Clitheroe, BB7 9PU: reliably commute or plan to relocate before starting work (required)
**Experience**:
- Marketing: 3 years (preferred)
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