Marketing Executive

3 weeks ago


Clitheroe, United Kingdom James' Places Full time

**Job description**

We are looking for a driven, hard-working and highly organised Marketing Executive to join our busy marketing team at James’ Places, based in Clitheroe, Lancashire. We are a very fast-paced, privately owned multi-site company. The group has seen significant growth, with further expansion planned, so this is an exciting time to join the marketing team in delivering new openings, as well as continuing the success of our current venues.

You will play an integral part in the creation, promotion and delivery of marketing campaigns and activity across various online and offline channels for our venues.

**Role & Responsibilities**
- Support the planning, creation and scheduling of integrated online and offline marketing campaigns to drive Food & Beverage spend, accommodation bookings and attendance at weekly/monthly events in each of our venues. This will entail writing copy, planning visuals, liaising with our in-house events team, operations teams and graphic designer, reporting on performance and providing data insight.
- Manage and maintain the James Places’ group various social media accounts and content planner for all Food & Beverage, accommodation and weekly/monthly events. Regularly analyse social media insights and metrics to identify areas for improvement and inform content decisions.
- Website administration including creating and updating copy, writing and adding stories, images, creating new pages, and other content to promote events and campaigns. Ensuring the site is optimised for SEO. Reporting regularly on key metrics.
- Identify target audiences, objectives and desired outcomes for marketing campaigns.
- Plan and deliver digital advertising in line with campaign strategies. Analysing results and effectiveness of campaigns.
- Writing engaging copy for marketing communications that reflects James Places brand values and key messages.
- Photography of events in venue and creation of short format videos to support marketing activity.
- Staying up-to-date on marketing trends and initiatives.

**Qualifications & experience**
- Degree in marketing or related field or relevant marketing qualification (such as through the CIM).
- 1 - 2 years of relevant marketing experience, ideally in the hospitality industry but not essential.
- A strong knowledge and experience of all social media platforms, digital marketing and digital media production.
- A detail orientated individual who has a creative eye and who is driven to successfully deliver projects.
- Excellent copywriting and proofreading skills. Able to write engaging content for a variety of audiences.
- Strong analytical, communication (written and verbal), time management and creativity skills
- Strong ability to proactively prioritise tasks.

Evidence of the above skills will need to be demonstrated in the interview process.

**Package**
- The salary range will be c £25,000 to £28,000 per annum depending on experience.
- The post is for 40 hours per week with standard working hours 9.00am to 5.00pm based at our offices at Holmes Mill, Clitheroe. The role will require some flexibility to attend various planned events across the venues, including some evenings and weekends.
- You will need access to your own vehicle to travel to the different venues with a 45p/mile mileage allowance.
- 28 days annual holiday (including Bank Holidays)

**Job Types**: Full-time, Permanent

**Salary**: Up to £28,000.00 per year

**Benefits**:

- Company events
- Company pension
- Discounted or free food
- Employee discount
- Health & wellbeing programme
- Store discount

Schedule:

- 8 hour shift

Work Location: In person


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