Professional Midwifery Advocate

1 month ago


Peterborough, United Kingdom North West Anglia NHS Foundation Trust Full time

**To act Responsively. The post holder will**: Demonstrate understanding of the role of the Professional Midwifery Advocate within the context of national governance policies and procedures. Work with the maternity management team to assist in the implementation of any clinical guidelines or clinical practices as required to improve the quality and safety of the maternity services. Work alongside Perinatal Governance team to review midwifery practice and provide an expert opinion in the clinical care.

Utilise agreed metrics to demonstrate ongoing added value of the role of Professional Midwifery Advocate and monitoring outcomes for staff and women e.g. whether there is a reduction in complaints by women, or improved satisfaction surveys or there is a reduction in sickness absence for midwives and improved retention of midwives. Identify, collate, analyse, and interpret quantitative and qualitative data to inform the development of reports regarding the process, impact and outcome of the PMA role and the A-EQUIP model. Support midwives implementing improvement in practice and thus demonstrating both the post holders and midwifes responsiveness to the needs of the healthcare environment, thus contributing to quality improvement.

The post holder will work closely with management, the practice development and education team to devise learning objectives for midwives in need of remediation to improve their midwifery skills and competencies. Be innovative and creative when determining strategies to improve quality of care and embed evidence-based practice. Be able to maintain moderate physical effort the duration of the period of duty to the clinical area. Ability to work under pressure and maintain good clinical judgement at all times.

Demonstrate responsibility in ensuring that key recommendations from risk incidents are effectively implemented. Demonstrate effective Leadership. The post holder will: Assist to lead the team of PMAs who have been appointed on a sessional basis ensuring that they maintain a rota and develop a database to monitor all the activities that each of the PMAs undertake. Develop an effective communication strategy that ensures all PMAs are kept informed of current issues so that the A-EQUIP model is implemented.

Contribute to multi-professional meetings/team debriefs and advocate as required on behalf of midwives and women to ensure that high standards of clinical care are aspired to and thus maintained. Lead as required on any projects to improve the quality of care within the maternity service. Ability to work under pressure and always maintain good clinical judgement. Appropriate use of resources to minimise risk from potentially harmful substances and to minimise risk of hospital acquired infection.

Use of infection control measures when carrying out exposure prone procedures. Inform the Head of Midwifery and Senior Maternity Team of any emerging safety issues becoming evident in the maternity service. Provide emergency cover and at short notice for unexpected absence / sickness across the maternity service. Exercise leadership within the maternity unit to manage provision of effective care to mothers and babies to safeguard their well-being and interests and take appropriate action when safety of care cannot be provided.

Be aware of the Trusts vision statement and how this relates to the maternity services. Ensure that the Trusts behaviour standards are maintained.



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