Marketing Executive
7 months ago
Our Marketing Executive will be responsible for developing and implementing strategic marketing plans to promote our products, drive our brand, and increase our customer engagement. Have a strong understanding of marketing principles with excellent leadership skills and able to communicate with any level within the business.
**Operational**
- Playing a pivotal role in the continued development of the Oswaldtwistle Mills Shopping Village and Tweedmill Shopping Outlet’s brand
- Understand our brand propositions and develop creative design and ideas that help to bring it to life.
- Manage design projects from briefing, concept presenting, amends, proofing and production.
- Develop design across multiple channels including, posters, flyers, newsletters, e-shots, brochures, signage, web banners, video and social media.
- Manage the flow and scheduling of requests, prioritising them as appropriate and ensure relevant colleagues are aware of timelines.
- Updating social media channels with engaging and creative content.
- Designing point-of-sale material for our retail outlets
- Continuous update of content on the company's websites via a content management system
- Contribute to ongoing website development, enhancement and maintenance
- Produce radio and press releases
- Creative writing
- Events, seasonal design and set ups of these
- Being the sole driving force of marketing across the business
- Reporting to directors and the senior management teams of the impact of marketing campaigns
- Effectively manage the spend of the marketing budget; ensuring maximum effectiveness of expenditure
- Monitor impact of social media campaigns and amend the campaign accordingly if needed
- Develop a marketing calendar for the year and promote campaigns to maximise exposure of stores and drive footfall to maximise revenue
- Support concessions and department managers and supervisors to promote product launches, new ranges and sale activities
- Engage in business development for Oswaldtwistle Mills Business and Conference Centre; attend coordinated events to further promote the centre
- Experience with Word Press and all Social Media platforms
- UK driving license essential and travel to other sites when needed
**Compliance**
- Be compliant with all General Data Protection Regulations 2018
Business responsibility and social media endorsements are adhered to
**Job Types**: Full-time, Permanent
**Salary**: £30,000.00-£35,000.00 per year
**Benefits**:
- Employee discount
- Free parking
- Health & wellbeing programme
- Life insurance
- On-site parking
- Store discount
Schedule:
- Monday to Friday
**Education**:
- Bachelor's (preferred)
**Experience**:
- Marketing: 1 year (preferred)
Work Location: In person
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