Digital Marketing Manager
3 days ago
**Digital Marketing Manager**
**UK Professional Membership Body**
**4 Days Home, 1 Days Office Greater Manchester**
**Basic Salary Up to £40,000 dependant on experience plus excellent benefits**
**Permanent, Full Time**
My client a leading UK professional membership body based in Greater Manchester is currently recruiting for a Digital Marketing Manager. You can be based from home with 1 day a week at their Greater Manchester offices.
If you are a Digital Marketing Professional with experience in a fact paced environment ideally working for a Trade Association, Professional Body, Membership Organisation, Private Sector, Corporate, Professional Services, Retail or similar we would loveto hear from you.
Oversee and manage all marketing to members & prospective members as well as managing a small team of 3.
**The Role of Digital Marketing Manager**
Develop and implement paid channel strategies by taking ownership of the budget, tracking, and reporting on campaigns (including but not limited to PPC and Paid Social).
Oversee the day-to-day management and delivery of campaigns in line with planned budgets and targets.
Lead CRM plans, segmentation, analysis, planning, automations/flows etc to deliver member / non-member experience and revenue.
Work with our SEO executive to drive organic traffic and ensure site relevance to members and potential members.
Work with our CRO agency to improve conversion, analyse results and make recommendations for future tests.
Continuously analyse website performance to identify opportunities to improve conversion.
Develop new and creative growth strategies to drive memberships.
Build strong and effective relationships with internal cross functional teams to support and enable their plans.
Manage external agencies.
**Person Specification**
Degree level or relevant marketing experience
Experience of the private rented sector advantage
Experienced in a range of Digital Acquisition tactics; PPC, SEO, Social Media, CRM, Affiliates etc.
You will need to have experience using marketing analytics tools such as Google Analytics.
Proven track record of delivering growth.
Excellent written and verbal communication skills
Excellent creative and organisational skills
Meeting competing priorities / deadlines
Managing multiple stakeholders
membershipbespoke remains the only specialist recruitment organisation in the UK, which offers a dedicated service tailored to the needs of Trade Associations, Unions, Professional and Regulatory Bodies.
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