Marketing Manager
2 days ago
12 month fixed term contract (maternity cover)
Laurus Homes as part of the L&Q Group are one of the fastest growing new homes developer in the North West and we’re looking for an enthusiastic and experience Marketing Manager to join us on an interim basis in supporting this growth.
Expanding across the North West, this is a great opportunity for someone with experience from a similar role who can hit the ground running. A busy and varied role, you'll develop and deliver innovative marketing campaigns across online and offline channels for a selection of new home developments, targeting our core target market.
The role
Key tasks associated with this role include:
- Develop marketing activity plans and materials from start to finish of the life of a development including pre-launch ‘Coming Soon’ campaigns for allocated sites to drive enquiries, sales leads and visits using brand templates.
- Maximise all site specific pre and post sales release PR opportunities. Develop clear and concise briefs and analyse effectiveness post activity. Work with appointed agency to develop local PR plans to support each site.
- Responsible for co-ordinating the design and production of marketing materials and campaigns for developments, including social media, signage and printed materials by creating engaging content and briefing our internal designer and print suppliers
- Work with the Senior Marketing Manager and Regional Sales Managers to support the development of the strategic three month rolling divisional marketing plan.
- Develop a community engagement strategy for each development following discussions with internal team and manage internal and external parties regarding PR opportunities
- Work with media and digital agencies to develop lead generation plans that align with specific site marketing strategies, delivering on targeted leads (across both volume and quality) for each development within agreed budget.
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