Marketing Coordinator
6 months ago
**About Us**:
Join the exhilarating world of The Great Escape Game Sheffield, Leeds and Game show All Stars, where we specialise in creating one of a kind immersive escape rooms and TV show experiences. We're seeking a creative and dynamic Marketing Coordinator/Assistant to be an integral part of our team. If you're passionate about marketing and ready to contribute to an independent, innovative brand, this is the perfect opportunity for you.
The role will be based across two businesses, with 4 total sites. You will be based in one of the Sheffield offices. Details on each of the businesses below:
The Great Escape Game is a multi-award winning escape game that was founded in 2015. The Great Escape Game creates a range of immersive adventures, where people can engage in real life escapism, set out with a goal to unravel a narrative by solving a series of puzzles. Think Crystal Maze meets the story telling, narrative driven context of a video game.
Game Show All Stars. A game show themed activity bar that puts you and your loved ones against each other in high-tech minigames inspired by classic game shows to find out: who IS the game show champion
**Who we’re after**:
**Your role will consist of**:
- Social Media Management:
- Develop and execute a comprehensive social media calendar aligned with game launches and promotions and wider marketing activities.
- Collaborate with the team to ensure a seamless integration of online and offline marketing efforts.
- Create visually appealing and engaging content for various social media platforms.
- Creative and Design:
- Generate captivating ad creatives and marketing materials.
- Contribute to the design process of social media and web content, ensuring alignment with our brand identity.
- Previous experience in creating graphics for digital and physical advertising would be desirable.
- Copywriting:
- Craft compelling press releases and communications for promotional events and game launches.
- Establish and maintain relationships with relevant publications for effective promotion.
- Influencer Marketing:
- Cultivate relationships with influencers to enhance outreach campaigns.
- Not be afraid to act as a brand ambassador, participating in social media videos and promotional content.
- Event Planning:
- Plan and execute promotional events targeting potential players and groups.
- Collaborate with local businesses and organisations to cross-promote entertainment experiences.
- Market Research:
- Conduct market research, including competitor analysis within the entertainment and leisure industry.
- Utilise marketing tools to gather insights into market trends and consumer behaviour.
- Content Development:
- Continuously enhance and refresh marketing content to maximise engagement.
- Implement strategies to keep our promotional content innovative and appealing.
Key Skills:
- Strong literacy skills for crafting impactful press releases and promotional materials.
- Proficient interpersonal skills for collaboration with influencers and publications.
- Ability to generate creative content ideas tailored to the entertainment & experience sector.
- Comfortable being a brand representative on camera for promotional activities.
- Proficient social media skills including reporting.
Desirable skills:
- Expertise in videography, photography
If you're ready to immerse yourself in the exciting world of entertainment marketing and contribute to the success of The Great Escape Game / Game Show All Stars, we invite you to apply. Join us and be a key player in promoting award winning immersive experiences and more to a wider audience
**Salary**: £25,000.00-£28,849.90 per year
**Benefits**:
- Additional leave
- Cycle to work scheme
- Discounted or free food
- Employee discount
- Store discount
**Education**:
- Bachelor's (preferred)
**Experience**:
- Digital marketing: 1 year (required)
- Marketing: 1 year (required)
Work Location: In person
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