Senior Insight Executive

2 weeks ago

London, United Kingdom BBC Full time

Job Introduction
This is an exciting role within the Data & Insights team, supporting the production of BBC Studios content and its onward sales & distribution around the world. This will be achieved by understanding and communicating changing viewing habits across the globe, by informing the development of titles at any given point across the full content lifecycle, by reporting back on programme performance and helping BBC Studios sell such content around the globe.

The role forms part of the Unscripted insights team. The content produced in Unscripted range from Top Gear and Dragons’ Den to Frozen Planet and Strictly across Natural History, Science, Factual Entertainment, Entertainment, Music and Docs.

**Who we are**:
BBC Studios is a global business of scale, able to fund, create, distribute and commercialise premium content for the BBC and other companies both in the UK and internationally. Working with the best writers, directors, and programme-makers, BBC Studios champions creativity, crafting over 2500 hours of content every year through eight production bases in the UK and production bases and partnerships in a further nine countries around the world.

The Data & Insights team work closely with all parts of the BBC Studios business: content marketing & customer engagement, digital consumer engagement, production, sales & distribution. Working in close collaboration with other areas of Insight across BBC Studios including other members of the Global Insight Team, regional researchers, Content Planners and Public Service Audiences teams.

Main Responsibilities
**_ At BBC Studios we seek people who are passionate about who we are and what we do_**
- Derive key insights that will support the unscripted production community, in both development and production of their content
- Support the sales & distribution community, to promote our content by highlighting key facts for the programme and the audience
- Experience with qualitative and quantitative research - comfortable managing both and knows how to execute research projects from the ground up
- Ability to analyse and interpret data by utilising a variety of sources including performance measurement and research data, with strong knowledge of third-party market intelligence and research tools
- Deliver performance measurement and reporting for your stakeholders to inform decision making at all levels of the business from the strategic to the tactical.
- Build and maintain excellent relationships with internal partners, across a range of departments
- Capable of multitasking, delivering at pace, and working to tight deadlines
- Collaborative working approach, that spans the need to work alongside senior stakeholders, local and global insight peers, the wider BBCS departments, and external customers
- Work closely with the data analysts to integrate digital data (e.g. performance of our YouTube and Facebook channels) into reporting
- Keeps track of wider industry trends and emerging competitors articulate how and why these might affect BBC Studios business.
- Persuasive communication skills both written and verbal, vital to drive the implementation of actionable insight
- Some experience using TechEdge or other global TV rating software beneficial but not essential

About the BBC

The BBC Group has set out the first in a new series of bold steps to transform our programming and better represent the public we serve.** **We have the biggest financial investment to on-air inclusion in the industry, together with our existing commissioning budget, we are committed to throwing open our doors more widely than ever to diverse stories and diverse storytellers. Together with a diverse workforce we will accelerate the pace of change in increasing diversity and inclusion both on and off air

To find out more about Diversity and Inclusion at the BBC, please visit our website.

Package Description
Band: C
Contract Type: Perm/ Continuing
Location: London

Working Pattern: Hybrid Working (Home-based plus two/three days a week in the office)
- **_Excellent career progression _**- the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
- **_Unrivalled training and development opportunities_** - our in-house Academy hosts a wide range of internal and external courses and certifications.
- **_Benefits _**_- _We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (plus an additional day which is a Corporation Day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

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