Account Strategist

3 weeks ago

London, United Kingdom Kadraa Recruitment Full time

About the company

Our client is a globally renowned performance marketing partner. With exclusive partnerships with tech giants like Google, Microsoft, and Meta, our client stands out with their tailored strategies across key platforms. They've garnered numerous awards for excellence from Google and Microsoft, a distinction unparalleled in Europe. Their expert team crafts cutting-edge online solutions to drive growth, ensuring more leads and sales.

With a global presence spanning the UK, South Europe, and the Middle East, our client holds the distinction of being an International Growth Partner for Google, aiding businesses in expanding to new markets. They maintain their edge by staying ahead of evolving marketing trends, like their early adoption of TikTok and support for platforms such as Amazon and LinkedIn. Since their inception in 2007, they've developed AdInvestor, a proprietary AI-driven platform making pay-per-click advertising accessible globally.

Their diverse team fosters innovation and creativity, backed by a strong support program. As the sole agency with favored-partner status from Google, Meta, and Microsoft, our client guarantees innovation across platforms. With 15 years of insights, they use proprietary tech to provide campaign transparency and scalability.

The Account Strategist will be responsible for the following key areas:

- Strategic Account Management: Develop and implement growth strategies across digital

channels aligned with client business goals.
- Client Relationship and Campaign Oversight: Cultivate strong client relationships, oversee

the day-to-day execution of campaigns, and conduct audits for new business support.
- Financial Management: Monitor and manage the financial performance of client accounts,

including budgeting and forecasting.
- Innovative Techniques Implementation: Stay ahead in industry trends by implementing

innovative techniques learned from Digital Channels/Client organisation.
- Team and Portfolio Leadership: Lead the account team, ensuring efficient operations, and

take responsibility for the strategic positioning of client ad spending within the portfolio.

Responsibilities:
Growth Strategies:

- Develop and implement growth strategies across digital channels, aligning with customer

business goals.
- Ensure that all customer accounts and campaigns are managed by agreed-upon objectives.

Campaign Execution:

- Oversee the end-to-end execution of paid media campaigns, ensuring timely delivery and

meeting key performance indicators.
- Collaborate with internal teams, including creative and analytics, to optimise campaign

elements.
- Team Management:

- Manage the day-to-day running of accounts alongside the performance team.
- Provide team management as required, ensuring alignment with strategic goals using tools

provided such as Asana
- Client Positioning:

- Be responsible for the portfolio of accounts in your team, ensuring clients are clear on the

strategic positioning of their ad spend.
- Continuous Learning:

- Stay ahead of industry trends by implementing new techniques learned from the Digital

Channels/Client organisation.
- Demonstrate a commitment to continuous learning and knowledge development.

New Business
- Conduct channel audits to support new business and show a clear understanding of goals and

tactics to achieve results
- Key Competencies and Experiences:

- Analytical Thinking: Quickly analyses information, identifies gaps, and makes strategic assumptions.
- PPC Management Expertise: Brings over 3 years of extensive experience in managing PPC

campaigns across diverse digital channels, showcasing proficiency in various platforms.
- Digital Channel Mastery: Deep understanding of major digital channels, including Meta, Google and

TikTok, with hands-on experience in paid advertising campaigns.
- Budget Management and Insights: Effectively manages customer budgets and contributes

insightfully to budgeting processes.
- Collaborative Drive: Collaborative and team-oriented, encourages engagement with customers, and

sets ambitious goals for team success.

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