Media Strategist
2 weeks ago
**Location**
- Holborn Store Support Centre and Home, Sainsbury's Supermarkets Ltd 33 Holborn, London, EC1N 2HT
**Hours**
- Full-time
**Contract-Type**
- Permanent
**Salary**
- Competitive Plus Benefits
**Areas of business**
- Nectar 360 Ltd
**Closing date**
- 2024/06/01 12:30:00
**Job ID**
- 234347
The Strategist will plan integrated campaigns on behalf of our biggest client and will present their proposals at meetings with senior client and Sainsbury’s stakeholders. You will be seen as the media expert and will be the main point of contact for all planning and data related matters.
**In a nutshell**:
Lead integrated planning for our biggest client with support from the Lead Planner and relevant Data Strategist.
Immerse yourself in the client’s brands, its categories and customer insights. Become the ‘specialist’ in all things your client.
Interpret the client’s brief brilliantly and create compelling campaign proposals using relevant insights to drive overall campaign strategy.
Create bespoke campaign strategies based on client objectives, insights and understanding of Sainsbury’s corporate and category strategy
**What you need to do**:
Create basic and intermediate data strategies working closely with the relevant Data Strategist.
Support the Data Strategist with more complicated data strategies.
Pull on the experience of the Lead Planner and Data Strategist to create robust test and learn strategies for each campaign, using results to amend and enhance future campaign proposals.
Ensure that accurate and appropriate measurement and evaluation of all communications activity is achieved for clients.
Accountable for taking best practice across the Planning Exec community.
Lead projects aligned to our business/team priorities.
**What you need to know**:
Educated to degree level
Previous experience of working with customer loyalty data, gained within retail clients and/or FMCGs
Proven track record/experience in integrated planning
Strong client liaison skills i.e. able to work collaboratively and in partnership to deliver a high quality data driven solutions
Evidence of commercial prowess in past roles
Excellent organisational & communication skills
Energetic, self-motivated and driven
Advanced user of PowerPoint
Excellent written and verbal communication skill
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