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Paid Media Strategist
4 months ago
Job Description:
We are looking for a paid media strategist and manager who will be a key founding member of our media team. You’ll be responsible for developing and presenting paid media strategies for a number of our key clients as well as activation as the team is growing. As part of this role, you will be the day-to-day point of contact for clients and will be responsible for executing full-funnel digital marketing strategies to help the brand achieve its goals. We are looking for a Paid Media strategist and manager who will continually look for ways to innovate, analytical and excited to be part of a new team that is seeing significant growth.
Responsibilities:
Developing digital media strategies and supporting on the activating of Meta, Google and TikTok to ensure that we are helping our clients achieve their business objectives and see a significant impact from the work that the media team provides.
Key Accountabilities:
- Developing and managing paid digital marketing strategies from ideation to execution, with a focus on delivering impact and ROAS
- Influencer campaign amplification and whitelisting with a conversion objective to drive and measure our campaign goals
- Managing cross-channel budgets to deliver high-performing integrated campaign strategies, increase revenue, drive down CPAs and increase market share
- Monitoring media buying strategies and continually providing innovative optimisations that help improve performance
- Support the creation of testing and learning roadmaps, ongoing data analysis, and presenting results and insights for our brand partners and internal teams
- Spotting and identifying new opportunities, testing, learning and maximizing performance
- Collaborating with the strategy, creative and influencer teams to ensure that campaigns are managed effectively and deliver expected results
- Thinking strategically to understand clients' business goals and devise strategies to drive opportunities for growth for the client and revenue for the agency
- Forecasting and tracking client account metrics and analytics resulting from marketing campaigns
About you:
- You hold a Bachelor degree in Marketing or a related field. Professional qualifications such as CIM is a plus.
- Track record of working and progressing either agency or client-side working in digital marketing with knowledge of paid social and paid search
- 3+ years experience in digital marketing using Meta Ads, Google Ads and Google Analytics. Knowledge of tracking pixels, UTM parameters and basic Ad implementation
- 2+ years of client management experience in a paid media marketing role (ideally via agency)
- You are comfortable working in a team that works within a dynamic and fast-paced environment every day
- E-commerce marketing experience is an advantage, especially in building customer acquisition and retention models around KPIs such as ROAS, AOV, LTV & CAC
- Ability to competently distil client briefs to brief the creative team, develop budgets, plan media, timelines and SOWs
- You understand the importance of nurturing relationships and creating a collaborative environment for all.
- Always learning – invests in their skills and knowledge to keep driving forward
- Positive and outgoing personality - you'll have outstanding interpersonal skills with the ability to build trust and rapport with senior marketing executives in global brands
Our integrated agency model is designed to deliver maximum value. Experts in Influencer Marketing, Innovation, Paid Media, Design and Experiential Production, Data Architecture and Talent Management work as a collective to connect brands with people authentically at every touchpoint, on and offline.
Operating from its headquarters in London and opening a new office in New York, MG Empower transforms into a Global Digital Powerhouse. We are expanding our area of expertise into a fully-fledged line of business that includes human spark, data intelligence and first-party content.
We partner with some of the world’s most influential brands, Bumble, Chopard, StarzPlay, Deliveroo, TikTok and Lionsgate+. We’re a young and ambitious agency who are growing quickly and want to onboard fantastic talent like you
Our Values
- Empowerment – Empower you and others
- Excellence – In everything we do. Internally or Externally
- Envision- The future and make it happen. Together
- Energy – Is key. Your energy, our energy
- Empathy – To you and others
