Digital Analytics Specialist

3 weeks ago

Birmingham, United Kingdom Experis LTD Full time

**Digital Analytics Specialist
- Adobe Target - Sheffield / Birmingham - 12 months**

Our client, a market leading multi-national technology company are looking for an**Digital Analytics Specialist**, to join them**.**The assignment is an initial **12-month** contract and can offer a competitive daily rate.

Role Ove In this job, you'll be accountable for delivery of actionable insight and analysis across the Digital area of the Consumer, using data from across a wide range of sources. This may include specialising within an area, e.g. an individual app or product,but while remaining a part of the Analytics function. Your output supports decision making for our key stakeholders through quality and actionable insights to deliver a holistic customer view, while also working closely with the rest of data and decisioningto ensure best practices are shared across the team.

**Responsibilities to Include**:

- Drives decision-making using the power of data and insights
- Develops strong relationships with our internal customers across the business, to help them drive their KPIs.
- Produces high-quality, actionable insights to understand customer interactions with digital touchpoints.
- Helps coach the business to interpret analyses and reports better, to improve their data literacy.
- Analyses data from multiple sources, including digital and offline sources where needed
- Lead on projects to deliver new reporting and /or analysis, from requirements capture, to designing the content and output, to working with developers and data managers in getting the data to analyse and build the output
- Maintain quality governance and controls to ensure consistent and accurate analysis is produced.
- Focus on process improvement and technology automation to improve our customers' experience and efficiency, driving deeper extensive use insight and analysis
- Deliver and own self-serve reporting solutions dashboards (where appropriate) that provide a deep understanding of our products, how the business is performing and the key drivers.
- Take a holistic view of the analysis and reporting requirements of the business and use your expertise to interpret systems, processes and data to design brilliant solutions

**Skills required**:

- **Adobe Target** - **Mandatory**:

- Java script, HTML, CSS, front end development required
- SQL structure languages
- Qlik
- Work with Voice of the customer tools, e.g. Medallia, OpinionLab
- Work with Session Replay tools, e.g. SessionCam, Decibel Insight
- Making the difficult, simple to clearly communicate latest data and reports to all levels of the organisation.
- Expertise in digital technologies and ways of working
- Strong analytical skills
- Use of agile/lean methodologies for continuous delivery and improvement

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