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Digital Activation Specialist

4 months ago

Birmingham, United Kingdom Intercity Technology Limited Full time
About the role

As a Digital Activation Specialist, you will be a key player in our vibrant and growing marketing team. Your core responsibility will be to drive our ambitious digital activation strategies, with a strong focus on growth hacking and a test & learn approach. You will be instrumental in planning, executing, and optimising digital marketing campaigns across various channels, including paid media, social media, search engines, and email.

Key Responsibilities:

This will include but is not limited to:

Growth Hacking & Test & Learn Strategy :

Innovate and Implement : Develop and deploy growth hacking techniques to rapidly scale our marketing efforts, identifying and exploiting new opportunities for growth. Test & Learn : Drive a culture of experimentation by constantly testing new ideas, strategies, and channels, iterating quickly based on data-driven insights to optimise performance and outcomes. Data-Driven Optimisation : Utilise A/B testing and other analytical methods to refine digital campaigns, ensuring continuous improvement and maximisation of ROI. Digital Campaign Management :

Comprehensive Campaigns : Working closely with our Campaign Manager, plan, execute, and optimise digital marketing campaigns with a strong focus on paid media, across diverse channels including social media, search engines, email, and display advertising. Performance Focused : Ensure campaigns are data-driven and results-oriented, with constant monitoring and adjustment to enhance effectiveness.

SEO & Content Coordination :

Strategic Planning : Lead SEO planning efforts, working closely with the content team to ensure seamless delivery and impactful results. Content Optimisation : Develop content strategies that enhance organic search rankings and boost brand visibility.

Paid Social Media & Email Marketing :

Engaging Campaigns : Create and manage dynamic social media campaigns that increase brand awareness and audience engagement. Targeted Email Marketing : Design and execute targeted email marketing campaigns, optimising for deliverability and customer engagement.

Performance Analysis & Reporting :

KPI Tracking : Monitor and analyse key performance indicators (KPIs) to evaluate the success of digital campaigns.

Skills and Experience: Marketing related degree preferred although not essential A relevant marketing qualification is preferred although not essential (CIM, IDM or equivalent) A minimum of 3 years in a previous marketing role Demonstrated experience in: Planning, executing, and optimising digital marketing campaigns across various channels. SEO best practices, including keyword research, on-page and off-page optimisation. Managing search engine marketing (SEM) campaigns to drive targeted traffic and improve search visibility. Managing paid media campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and display advertising. Designing, executing, and analysing A/B tests and other experimental approaches to enhance marketing performance. Designing and deploying email marketing campaigns, focusing on segmentation, personalisation, and engagement. Utilising analytics tools such as Google Analytics, Google Data Studio, HubSpot and SEMrush to track and analyse campaign performance. Generating detailed performance reports and providing actionable insights to inform strategic decisions. Insightful Reporting : Provide detailed, actionable insights and recommendations to optimise future digital strategies.

About The Company

Intercity Technology provides reliable and secure technologies in communications, cloud and managed services, with a big difference

Intercity is a technology solutions partner that isnt all about tech. Its about a great bunch of people combining their passion, expertise and dedication to deliver extraordinary results for businesses.

Our vision is to be the best technology partner to work for and with

we are really proud of our achievements so far: Customer Net Promoter Score of +85 Gold Award Investors in People Accreditation 3-star World Class Best Companies accreditation, and for 2022 and 2023: The no. 1 best telecoms company to work for The 9th best company to work for in the Midlands The 34thbest large company to work for in the UK Platinum Eco Vadis rating We select candidates with the right skills, experience and values to join us and selection is based on a fair and equal process. Were proud to be committed to equal opportunities and welcome all applications. As a specialist in secure technology solutions, all successful candidates will be subject to preemployment checks, so we can ensure compliance with our ISO27001 (Information Security) and Cyber Essentials Plus certifications.?We are committed to using any personal information you may give us in a secure and proper manner, for more information please see our privacy policy on our website.

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