Digital Planning Specialist
4 weeks ago
As a Digital Activation Specialist, you will be a key player in our vibrant and growing marketing team. Your core responsibility will be to drive our ambitious digital activation strategies, with a strong focus on growth hacking and a test & learn approach. You will be instrumental in planning, executing, and optimising digital marketing campaigns across various channels, including paid media, social media, search engines, and email.
Develop and deploy growth hacking techniques to rapidly scale our marketing efforts, identifying and exploiting new opportunities for growth.
Drive a culture of experimentation by constantly testing new ideas, strategies, and channels, iterating quickly based on data-driven insights to optimise performance and outcomes.
Data-Driven Optimisation : Utilise A/B testing and other analytical methods to refine digital campaigns, ensuring continuous improvement and maximisation of ROI.
Digital Campaign Management :
Working closely with our Campaign Manager, plan, execute, and optimise digital marketing campaigns with a strong focus on paid media, across diverse channels including social media, search engines, email, and display advertising.
Performance Focused : Ensure campaigns are data-driven and results-oriented, with constant monitoring and adjustment to enhance effectiveness.
SEO & Content Coordination :
Strategic Planning : Lead SEO planning efforts, working closely with the content team to ensure seamless delivery and impactful results.
Content Optimisation : Develop content strategies that enhance organic search rankings and boost brand visibility.
Create and manage dynamic social media campaigns that increase brand awareness and audience engagement.
Performance Analysis & Reporting :
KPI Tracking : Monitor and analyse key performance indicators (KPIs) to evaluate the success of digital campaigns.
Planning, executing, and optimising digital marketing campaigns across various channels.
Managing paid media campaigns, including Google Ads, Facebook Ads, LinkedIn Ads, and display advertising.
Designing, executing, and analysing A/B tests and other experimental approaches to enhance marketing performance.
Utilising analytics tools such as Google Analytics, Google Data Studio, HubSpot and SEMrush to track and analyse campaign performance.
Generating detailed performance reports and providing actionable insights to inform strategic decisions.
Provide detailed, actionable insights and recommendations to optimise future digital strategies.
Intercity Technology provides reliable and secure technologies in communications, cloud and managed services, with a big difference
Intercity is a technology solutions partner that isnt all about tech. Our vision is to be the best technology partner to work for and with
Customer Net Promoter Score of +85
1 best telecoms company to work for
As a specialist in secure technology solutions, all successful candidates will be subject to preemployment checks, so we can ensure compliance with our ISO27001 (Information Security) and Cyber Essentials Plus certifications.?We are committed to using any personal information you may give us in a secure and proper manner, for more information please see our privacy policy on our website.
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