Payments Product Marketing Lead

2 months ago

London, United Kingdom Lloyds Banking Group Full time

End Date

Wednesday 31 May 2023

Salary Range

£0 - £0

Agile Working Options

Hybrid Working

Job Description Summary

An exciting opportunity has arisen to join our Lloyds Bank Cardnet team

**Job Description**:
We're looking for a tech savvy experienced Product Marketing Lead to promote our payment products and services through digital channels.

Reporting to the Merchant Services Commercialisation Director, you'll be responsible for developing and implementing effective marketing campaigns and collateral for our embedded finance program. This role will serve as a trusted partner to Sales, Product and Marketing teams.

As a Marketing Lead, you'll have the following responsibilities:
- Develop effective marketing strategies to communicate the features and benefits of the payment product and services to customers.- Collaborate with cross-functional teams to create go-to-market strategies, help develop marketing campaigns and content to effectively target (drive customer acquisition, retention and expansion).- Create powerful marketing messages and unique selling points that set the product apart from the market.- Conduct market research to gain insights into the customers’ needs and experience, to position the product.- In collaboration with the Marketing team, create and maintain the marketing plans to deliver marketing campaigns.- Analyse marketing campaigns effectiveness and continually optimise the marketing and sales strategies.- Train the sales teams on how to position, sell and demonstrate the product.

Required Skills and Experience:
- Ideally 5+ years in product marketing, preferably in the payment industry- Strong collaboration skills and ability to work with multiple teams across the organisation- Effective communication & interpersonal skills, able to create unique stories to help sell the product- Strong copywriting skills to produce compelling sales materials- Comfortable dealing with ambiguity in a fast-paced environment

In return, alongside a competitive salary you’ll receive:
- A Discretionary Performance Share Award- Generous pension contribution and 30 days leave plus bank holidays- Flexible benefits you can adjust to suit your lifestyle- Private health cover and access to Share Schemes

We work in hybrid ways which involves spending at least two days per week or 40% of your time at one of our office sites.

We're also passionate about diversity and equal opportunity with industry recognition across gender, ethnicity, disability, LGBTQ+ and families. And, being disability confident, reasonable adjustments can be accommodated in our Recruitment process, just let us know.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person.

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

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