Digital Marketing Lead

4 weeks ago

London, United Kingdom DNA Payments Ltd Full time

Join DNA Payments as Marketing Manager and lead our communications strategy. The Marketing Manager | Head of Marketing willwork as part of the Product and Marketing team and will be responsible for developing and implementing the organisation’s overall communications strategy (both direct and partner-focused). The aim of this role is to oversee the use of a variety of marketing and communications techniques to ensure:
An active, direct participation in the payments ecosystem, helping customers and partners explore, understand and engage with DNA Payments at events, online and via marketing campaigns and collateral
Leadership of a high-performing marketing team with overarching responsibility for CRM, digital, social and website activities in support of the external commercial part of the business and assisting with internal HR-related communications
You will report to: Products and Marketing Director.
Hybrid-remote, please be ready to visit our London office 2-3 times a week.
Develop and implement the organisation’s marketing and communications strategy with a transparent KPI basis.
Build detailed action plans and execute marketing projects accordingly
Partner with introducers, software and scheme partners to create impactful and meaningful event and partner programmes that brilliantly tell the DNA Payments story and showcase the value we bring.
Support our sales and commercial teams with standardised and bespoke collateral, as well asat meetings and tradeshows with new customers and partners.
Think “data and analytics-driven” to deliver high-performing branded collateral to tell DNA Payments’ story, including a great website, sales sheets, documents, tradeshows and events.
Provide oversight on the brand strategy is consistent and reflects the organisation’s strategic vision.
Lead external communications, supporting the Digital Manager in delivering PR stories and social content and showcasing brand and new product stories.
Setting up a list of brand engagement-awareness KPIs, performing market and product research
Bachelor’s degree in Marketing, Communications, Journalism, Public Relations or a related field.
Proven experience as a Marketing Manager or similar role.
Wide understanding of B2B marketing disciplines, particularly digital, social, PR, and events.
Excellent writing, editing and proofreading skills.
Proven experience in marketing analytics, measuring the efficiency of communication channels.
Experience in digital marketing tools and media crafting software.
Big wow: proven track record in promoting and improving digital services, mobile apps, and online platforms.
Experience working in an industry related to / experience of Fintech/Payments is preferable, particularly with an understanding of software or sales organisations.
Wow: modern, progressive approach in preparing presentations and marketing collateral.
Someone who puts the Customer at the centre of everything a brand should represent.
Candidates will be introduced to a test task that will help us and you determine whether this job is best for you.
Life Assurance
Ride to work
Private Medical
Employee Assistance Programme
Department Marketing Locations London Remote status Hybrid Remote
DNA Payments is a leading fintech company offering innovative payment solutions for businesses of all sizes. Visit our website to revolutionise your payments with DNA Payments.
Marketing Manager | Head of Marketing
Join DNA Payments as Marketing Manager and lead our communications strategy.

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