Insight Manager

3 weeks ago


Edinburgh, United Kingdom Reed Marketing & Creative Full time

Market Insights Manager
- Edinburgh

Hybrid, 1 day per week in the office.

Fulltime permanent position.

£29,945-£36,597 Salary

37 hour per week (Mon-Fri)

Benefits include:
25 days annual leave plus bank holidays.

10% employer pension contribution.

Cycle to work scheme.

RAC memberships.

A Scotland wide college is in need of a Market Insight Manager to support organisational growth to develop and embed strong internal brand and processes for; market research, insight and data analysis.

If you are:

- Currently working within a marketing insight role.
- Experienced in marketing analysis and qualitative and quantitative data.
- Confident informing wider teams of gathered data and projected trends.

Your new role would consist of:

- Informing wider teams of trends in relation to branding, national exposure, course portfolio and strategies through primary and secondary research.
- Gathering data on benchmarking, primary and secondary research, data protection and analysis, insight and evaluation.
- Making use of data sources to assist the Marketing team in the evaluation of the effectiveness of its activities and strategies, such as digital analytics data.
- taking research and analysis findings and extracting the key points that will influence decision making, telling a coherent and memorable story.
- Gathering competitor analysis and using other internal and external data sources.
- Regular reporting on key data.

Experience in Market Insight within the education sector would be desirable but not essential.



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