Consumer Insights Analyst

3 weeks ago

Edinburgh, United Kingdom DiverseJobsMatter Full time
Job Description

JOB DESCRIPTION


ABOUT THE ROLE


As a Consumer Insights Analyst, you will be responsible for producing insight from mainly internal data sources to understand our current and potential customers – who they are, what they think, when they need communications, where they look for information and why they make the choices they make. Your insight will help influence business strategy to maximise scheme growth and customer satisfaction, especially with the migration towards electric vehicles (EVs).


Reporting to the Consumer Insights Manager, you will work on both the input and the output of the research process.


Input: You will generate customer samples for surveys according to specific requirements. This will primarily be for in-the-moment surveys but will also include ad-hoc surveys and even the occasional qualitative project.


Output: You will interpret the results from your data input, turning survey responses into insights with the development and maintenance of regular and ad-hoc reporting.


We hold key data about our customers and vehicles, but you will also use third party data (including Experian), government data to paint a clear picture of how we can best serve our customers.


You should be confident working with internal and external stakeholders at all levels to maximise the value and impact of your insight.


ABOUT YOU


You will have gained the following skills/experience:


  • You should have experience in a similar data-driven insights role, ideally in a consumer-focussed organisation.
  • You should be commercially minded so that your insights support business cases.
  • Your confident contribution will add value to team meetings.
  • You will challenge the status quo where appropriate.
  • Strong technical skills are essential. Experience with Python, Snowflake and Oracle are desirable.
  • You should have experience producing clear, creative visualisations to bring your analysis to life, using either PowerBI or Tableau.


Minimum Criteria:


  • Proven experience in a similar insights role.
  • Stakeholder management experience – or least a desire to engage stakeholders at all levels.
  • Experience with analytics and reporting tools.
  • Experience with dashboarding tools, e.g. PowerBI, etc.
  • Understanding of quantitative consumer survey research.

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