Digital Marketing Officer

2 weeks ago


Birmingham, United Kingdom Birmingham City University Full time

**Location**:

- City Centre Campus/City South Campus**Salary**:

- £33,391 to £36,295 per annum- Permanent**Post Type**:

- Full Time**Release Date**:

- 22 March 2024**Closing Date**:

- 23.59 hours BST on Friday 12 April 2024**Interview Date**:

- Thursday 25 April 2024**Reference**:

- 032024-156**STEAMhouse is recruiting**

Are you passionate about the power of digital marketing in driving engagement and building brand awareness?

Want to work in an exciting place with big brands?

**ABOUT THE ROLE**:
STEAMhouse is a collaborative community developing business ideas, skills, knowledge, and ambition, and we’re seeking an energetic Digital Marketing Officer to spearhead our digital marketing initiatives and amplify our presence in the digital realm to make innovation a reality for more people in the West Midlands. No day at STEAMhouse is the same, and this is an exciting opportunity to leverage your expertise and creativity to showcase the incredible and ever-changing work happening with our fantastic team and within our vibrant community of makers and innovators. We regularly work with big brands and interesting people and are looking for someone to take our digital and social marketing to the next level.

**MAIN RESPONSIBILITIES**:

- Develop and execute digital marketing campaigns to promote STEAMhouse's projects, events, and offerings, ultimately generating enquiries and increasing our brand awareness.
- Work with the Marketing Manager to strategically manage digital advertising campaigns across various platforms, optimizing for maximum reach and impact.
- Work with our PR agency and network of partner organisations to generate publicity for STEAMhouse.
- Grow STEAMhouse’s social media presence, potentially implementing new social media platforms.
- Create engaging content for our team to share on their own social media profiles.
- Work with our Graphic Designer using Canva, Photoshop and InDesign to create eye-catching digital content and develop our marketing imagery repository.
- Update and optimise the STEAMhouse website using WordPress.
- Conduct keyword research and implement SEO fixes to enhance our online visibility and organic search rankings.
- Engage with the existing STEAMhouse community to foster collaboration and raise internal awareness.
- Use our CRM to build targeted lists for social marketing targeting.
- Remarket existing STEAMhouse leads to move them down the marketing funnel.
- Innovate on the STEAMhouse website to ensure that our digital shop window is engaging and user-friendly.
- Monitor digital campaign performance metrics and provide insightful analysis to inform ongoing optimization efforts.
- Collaborate with cross-functional teams to ensure digital marketing initiatives align with organizational objectives and priorities.
- Work with big brands and the wider STEAMhouse team on our events and Innovation programs.
- Report on Digital Marketing successes and improvements.
- Create best-in-class event advertising and communications through Eventbrite.
- Occasionally work outside of scheduled hours to cover our amazing events.
- Continually look for innovation in the Digital Marketing world and bring this to STEAMhouse.

**ROLE REQUIREMENTS**:

- Proven experience in and passion for digital marketing, with a strong track record of executing successful campaigns.
- A desire to innovate in the world of Digital Marketing.
- Understanding of digital marketing concepts, paid and organic social media management, and best practices, including PPC and SEO.
- Proven experience in creating exciting social media content, across a range of social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and Tiktok.
- Understanding of digital marketing tools and platforms, including Google Ads, Facebook Business Manager, CMS and website management tools, and SEO tools.
- Understanding of Google analytics and other web analytics packages.
- Excellent written and verbal communication skills, with a keen eye for detail and storytelling ability.
- Analytical mindset with the ability to communicate and action insights from data.
- Strong organizational skills and the ability to manage multiple projects simultaneously.
- Be able to wear different “hats” to communicate with different target audiences.
- Team player attitude, with a collaborative and energetic spirit and a passion for innovation and doing things better.
- Graphic design/creative experience is advantageous.
- Flexibility to occasionally work and attend events outside of regular hours.
- The drive to grow their skills, knowledge, and qualifications.

**REWARDS & BENEFITS**:
In return for your dedication and hard work, you will benefit from ongoing opportunities for personal and professional development, as well as the following key benefits:

- Generous annual leave entitlement of 40 days (including bank holidays and closure periods)
- An attractive direct contribution pension scheme, or the option to retain LGPS fo



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