Digital Marketing Officer for Supertech

3 weeks ago


Birmingham, United Kingdom Birmingham City University Full time

**Location**:

- Joseph Priestley Building**Salary**:

- £33,391 to £36,295 per annum - open to part-time applicants- Fixed Term - July 2025**Post Type**:

- Full Time**Release Date**:

- 08 November 2023**Closing Date**:

- 23.59 hours GMT on Friday 24 November 2023**Interview Date**:

- Tuesday 05 December 2023**Reference**:

- 112023-666**ABOUT THE ROLE**:
Created circa 2 years ago, SuperTech operates as the independent cluster body for technology disrupting the professional and financial services sector in Birmingham and the wider West Midlands (WM). This means key sectors such as fintech, insurtech, proptech, lawtech and associated services technologies, collectively referred to as ‘proftech’. These sectors are some of the fastest growing and most influential in the UK and the West Midlands has real competitive advantage in our existing business base that is thriving. SuperTech has a significant leadership role, operating at a regional and national level to support the economic growth of proftech in the UK, and in doing so, ensure that Birmingham/wider WM both contributes towards and benefits from this outcome. Our role is one of championing the sectors, showcasing market leading firms to build a compelling narrative that attracts top companies and top talent. We work with partners and stakeholders to address industry challenges and garner collective effort that make our region the best place possible to base a proftech business. Therefore, to say that marcomms is a critical function in achieving this goal is certainly not to overstate matters and arguably underplays the need underpinning this appointment.

Birmingham City University is the accountable body for SuperTech since 1st July 2023 and is the employer of all roles working within the SuperTech cluster body.

**ROLE RESPONSIBILITIES**:
To support the SuperTech Executive Director to deliver effective and evidence-based plans and deliver activities to realise digital marketing objectives across web and social media in addition to the delivery of wider campaign requirements. Additional duties will include:

- Work with the SuperTech Lead to deliver digital marketing and communications plans.
- Develop and maintain a good understanding of SuperTech core objectives and how these relate to targets in the marketing strategy.
- Help to make visible an activity programme that delivers a sense of creative purpose and collaborative dynamism for SuperTech.
- Deliver or co-ordinate a wide range of digital marketing and communications activities which may also encompass public relations, internal communications, events and stakeholder engagement.
- Monitor progress and achievement against key performance indicators and overall plans.

**ROLE REQUIREMENTS**:

- Recognition of up-to-date digital marketing practice such as a Google qualification would be desirable.
- Business-to-business marketing and communication approach
- Successful delivery against targets.
- Able to provide outstanding customer service.
- Proven understanding of data analytics and how to develop and drive social media campaigns.
- Evidence of content creation skills to support marketing objectives, including website updates/maintenance.
- Proactive approach and flexibility required to work across multiple campaigns/projects.
- Proven track record of working with teams to deliver high quality outcomes and service.

**Further details**:

- Job Description



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