Head of Digital Marketing

2 months ago

Birmingham, United Kingdom Aston University Full time

Aston University was the Guardian University of the Year, and Times Higher Education’s Entrepreneurial University of the Year in 2020; we are also ranked 2nd in the UK for improving social mobility and adding significant value to the employability of our graduates.

The Head of Digital Marketing will continue the development of a high-performing digital marketing team. This team will build upon the recently completed website migration to create an advanced Drupal-based website as the digital platform for our B2C and B2B audiences. The team will also lead on digital, creative and technical standards for our content and performance across our digital channels.

This role is for an all-rounder with strong digital marketing capabilities and experiences shaped in competitive markets, where defining the user journey (CX/IA) and content excellence are key to building brand attraction and conversion performance.

There is huge potential for a strong digital marketing professional to have immediate impact in moving our website, digital campaigns and capability forward.

You will combine deep experiences in digital marketing campaigns, content management / performance, project management, social media strategy, with creative collaboration across the marketing, recruitment and communications departments. Above all, you will be comfortable in leveraging our digital channels to provide expert data, advice and guidance which contributes to achieving our performance targets.

You will be especially focused on digital marketing to support the recruitment of students, but digital marketing to other beneficiaries including business and research will also be required.

Charlotte Rollason

Senior Consultant, Michael Page Marketing,

Telephone: 07815465190

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