Digital Marketer

3 weeks ago

Birmingham, United Kingdom Property Solutions Full time

Join us at an exciting time in our company history as we push to become market leaders in the Student Lettings Market. Operating within a comprehensive, custom-made CRM, you will have access to top-end, tailored workflow functionality to run the marketing function as you see fit in the achievement of our business goals. We are at a pivotal transformational moment where your ideas, actions and results will shape our future.

**Role Summary**:
We are seeking an ambitious and visionary Marketing Manager to lead our marketing function. You will report directly to the business owner and work alongside senior managers in lettings, maintenance and administration. You will be responsible for the execution of marketing initiatives and internal change programmes to attract then retain tenants. You will have the opportunity to solidify your knowledge in property marketing, continuous improvement and strategic decision-making.

**Main responsibilities**:

- Managing a portfolio of online property listings
- Organising the creation of marketing materials, including images, virtual tours, floorplans and descriptions
- Collaborating with our developers to optimise our website’s performance
- Overseeing the planning and implementation of digital marketing campaigns, including SEO, SEM and Social Media
- Ensuring marketing initiatives remain consistent with our brand image
- Monitoring progress to make timely adjustments towards the fulfilment of KPIs

**Additional responsibilities**:

- Shaping and refining internal workflows to meet brand expectations
- Liaising with external stakeholders to fulfil marketing-related client requests, including property appraisals and requests for marketing materials
- Facilitating strategy and change meetings with senior managers and staff
- Exploring, reviewing and implementing software and digital technologies as we grow

**Necessary Qualifications, Skills and Experience**:

- Bachelor's degree in Marketing, Business Administration, or a related field
- At least two years of experience in a marketing-related role in lettings
- An analytical, strategic approach to data and problem-solving
- Excellent communication and interpersonal skills
- Proficiency in using low/no-code digital software

**Ideal Qualifications, Skills and Experience**:

- Familiarity with modern marketing tools, such as Google Analytics and related services
- Foundational knowledge and understanding of data, databases and analytics
- Business Analysis or Change Management experience
- Basic understanding of property photography

**Company Overview**:
We are a tight-knit team of property professionals specialising in private student accommodation in Selly Oak, Birmingham and Birmingham City Centre. It is our aim to modernise the student accommodation lettings experience within our market using modern software, technology and data analytics. You will play a crucial part in heading our marketing department and championing changes across the business.

**Benefits and perks**:

- £30,000 OTE
- Family business culture
- Training and development fund
- Access to extensive property industry experience
- Ability to shape your own career and progression within the business

**Job Types**: Full-time, Permanent

**Salary**: £25,000.00-£30,000.00 per year

Schedule:

- 8 hour shift
- Monday to Friday

Supplemental pay types:

- Bonus scheme
- Performance bonus

Ability to commute/relocate:

- Birmingham: reliably commute or plan to relocate before starting work (required)

**Education**:

- Bachelor's (preferred)

**Experience**:

- Digital marketing: 2 years (preferred)

Licence/Certification:

- Driving Licence (preferred)

Work Location: In person

Application deadline: 14/07/2023
Reference ID: PS-DM44

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