Marketing Manager Trade
4 weeks ago
* Experience of working in the events/ exhibitions sector
- Experience of managing a team
- Profit and Loss responsibility
Mosaic Recruitment have a new and exciting opportunity for an experienced Marketing Manager to join an award winning and leading company based in Loughton. If you are interested in working for a fun, lively and dynamic organisation, this really is a great opportunityfor you to do so
Key Responsibilities
- Implement, manage, maintain, and develop a marketing strategy for all events in your remit
- Develop in consultation with the Senior Marketing Manager
- Organise, produce, and manage marketing plans, deadlines, and timelines
- Produce and manage exhibition/ conference websites
- Manage the implementation, tracking and measurement of integrated marketing campaigns, on time and within agreed budget
- Facilitate sponsorship, advertising, and partnership requirements
- Secure key associations and media partnerships to reach wider audience and support on marketing campaign
- Liaise with photographers and film crew
- Working with the Senior Marketing Manager, to identify and secure essential media partnerships and other third-party promotional partnerships
- Grow the database, nurture current data and be on top of single customer view system
- Be responsible of the registration systems
- Work with key stakeholders to implement campaign activity
- Brief and manage external agencies including digital & PR to deliver campaign activity against brief
- Ensure your dedicated campaigns have clear metrics as agreed with the Senior Marketing Manager to ensure that campaigns are achieving appropriate return on investment, in line with set goals
- Carry out post campaign analysis to report KPIs and distribute learning for future campaigns
- Work with Senior Marketing Manager to understand stakeholder feedback to influence future campaign work
- Complete competitor benchmarking for promotional activity and report regularly to Senior Marketing Manager
Person Specification
- Experience of managing a team
- Experience of working in the events/ exhibitions sector
- Excellent copywriting skills
- Advertising, digital and CRM marketing knowledge and experience
- Profit and Loss responsibility
- Meeting objectives and campaign deadlines
- Strong planning and organisational skills
- Self-reliant, good problem solver, results oriented
- Able to make decisions in a changing environment and anticipate future needs
- Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with senior management
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