Senior Marketing Executive

3 weeks ago

Craigavon, United Kingdom Industry training services Full time

**Position: Senior Marketing Executive (Full Time)**

Industry Training Services (ITS) is one of the largest Health & Safety training providers in Ireland. We offer a wide range of recognised and accredited training courses across a broad range of sectors including construction, utilities, manufacturing, engineering, telecoms, and housing. Our Northern Ireland office and training centre is situated on a 12-acre site a few miles outside Portadown, close to the M1 Motorway. We also have a presence in Dublin. This position will be based at our Portadown HQ.

ITS recently received a ‘Highly Commended’ Runners Up Award in the Business Eye Family Business Awards - join our team to find out why.

**Is This The Role For You?**

The daily activities will be varied and challenging, but you’ll have the support of a great team of Sales and Marketing professionals and Training Coordinators who will provide comprehensive on-the-job training on our products and processes. If you’re not sure about anything, just ask

A sweet tooth to get through the buns at team meetings and a dare devil with a competitive streak for our team days out and charity challenges won’t go amiss either. We work hard but we have fun too

**Main Duties**:
In this role, you’ll take the lead in managing the day-to-day marketing activities of the business, outlined in our marketing strategy. This will include things like:

- Managing our social media platforms, creating content, and engaging with our audiences
- Writing search optimised blogs and uploading these to our website
- Content management/website editing and optimisation for search engines
- Coordinating new product/service launches and events
- Managing sponsorships and partnerships
- Working with external Marketing and PR agencies to develop promotional content
- Liaising with external web and graphic designers re web design, signage, and branded content
- Updating Google My Business and other website listings, where necessary
- Developing our reviews strategy and responding to customer feedback
- Proactively source, share, and create relevant industry news for our audiences
- Analysing performance and creating monthly marketing reports

The Senior Marketing Executive will play a key role in supporting the business to achieve its growth objectives. He/she will work closely with the management team and provide support to more junior members of the team. This will typically include activities such as:

- Assisting with the ongoing development of our marketing strategy and action plans
- Reviewing and developing marketing processes to maximise efficiency
- Planning, executing, optimising, and analysing performance of all marketing activities
- Reviewing, editing and approval of content produced prior to distribution
- Leading monthly marketing meetings to review performance and identify priorities
- Training and mentoring support for team members including Graduate Marketing Executives and Undergraduate Placement Students

**Essential Criteria**:

- Minimum of 4 years’ experience working in a marketing role
- Degree (or equivalent) in business/marketing/communications or another relevant discipline
- Competence with various Microsoft IT packages such as Word, Excel, and PowerPoint
- Excellent organisational skills - the ability to project manage your own and others workload and work to deadlines
- Good copywriting skills and exceptional attention to detail to ensure the highest standard of output, particularly in relation to marketing materials, brand identity, and messaging
- Good communication skills and ability to converse easily, and work with other staff
- Proactive in your own learning and willing to undertake training courses to upskill, where necessary
- A positive can-do attitude and willingness to muck in, lead, and be part of the team
- Own transport as centre is not accessible via public transport

**Desirable Criteria**

Whilst we don’t expect the individual to have all of these, or expert level proficiency, some experience in a number of these areas would be beneficial:

- Experience of using various social media channels and posting to platforms
- Knowledge / experience of SEO & Google Analytics
- Experience using design software such as Photoshop, InDesign or Canva to create visual content
- Experience using video editing tools
- Experience using Content Management Systems to update WordPress website
- Knowledge of/or experience using Google AdWords or other online advertising platforms
- Experience working with CRM systems
- Member of a relevant professional organisation such as CIM
- Completion of/or working towards completion of professional marketing/digital marketing certification

Industry Training Services is an equal opportunities employer. We are committed to people development within the business and operate a 6 monthly review programme backed up with a training and development plan for all employees. This role will allow for significant personal gr

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